Key Responsibilities:
Meta Ads Management:
Develop, implement, and optimize paid advertising campaigns on Meta platforms (Facebook, Instagram, Youtube, Twitter & Nowfloats).
Conduct A/B testing, analyze campaign performance, and adjust strategies to meet KPIs and goals.
Manage ad budget, bidding strategies, and overall performance metrics.
Retargeting and audience segmentation strategies to maximize ad reach and conversions.
Post Creation & Video Editing:
Create engaging Posts and creative video content for promotional purposes, social media ads, and website integration.
Edit videos with a solid focus on visual storytelling, brand consistency, and user engagement.
Ensure video content aligns with marketing strategies, trends, and platform-specific requirements.
CRM Management:
Oversee the CRM system to maintain customer data, track interactions, and improve customer relationships.
Analyze customer data to develop strategies for retention and loyalty.
Ecommerce Website Management:
Oversee the digital presence of our eCommerce website,



ensuring product listings, content, and campaigns are optimized for sales.
Manage website updates, promotions, and SEO strategies to improve organic visibility and user experience.
Collaborate with the web development team to ensure site functionality and smooth customer navigation.
Social Media Management:
Develop and execute social media strategies to build brand presence, engagement, and drive traffic.
Handle the day-to-day management of social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
Monitor trends, customer feedback, and industry developments to adjust content and strategies accordingly.
Analytics & Reporting:
Use analytics tools (e.g., Google Analytics, Meta Insights, etc.) to track campaign performance, website traffic, and user behavior.
Provide regular reports with actionable insights and recommendations to improve ROI and overall performance.

7.

📌 Digital Marketing Executive Madurai (India)
🏢 Kannalagan
📍 India