Area Sales Manager – LIEERA Sanitary Pads

Location: Greater Noida, Uttar Pradesh

Department: Sales

Industry: Health & Hygiene / FMCG

Employment Type: Full-Time

About LIEERA

LIEERA is a health & hygiene brand focused on providing quality feminine hygiene products designed around comfort, safety, and everyday well-being.

We are looking for an experienced Area Sales Manager who can drive sales growth, strengthen distribution, and build a strong retail presence for LIEERA Sanitary Pads across the assigned territory.

Key Responsibilities

- Own and achieve sales targets for the assigned territory.
- Develop and manage distributors, dealers, stockists, and retail networks.
- Expand LIEERA's distribution and retail footprint across the territory.
- Identify current market opportunities and onboard new channel partners.
- Drive primary and secondary sales through effective market execution.
- Conduct regular market visits and monitor retail visibility, availability, and merchandising.
- Build strong relationships with distributors, retailers, and key accounts.
- Track competitor activity, pricing, promotions, schemes, and market trends.
- Ensure effective implementation of company sales strategies and promotional campaigns.
- Monitor distributor stock, sales performance, collections, and inventory movement.
- Prepare regular sales reports, market insights, and territory performance updates.
- Lead and guide sales executives/promoters, wherever applicable.




- Work closely with the management team to develop and execute territory-level growth plans.

Candidate Profile

- Experience: 3–7 years in sales.
- Mandatory: Prior experience specifically in health & hygiene, feminine hygiene, sanitary pads, personal care, or closely related FMCG categories.
- Strong understanding of distributor and retail sales channels.
- Proven track record of achieving sales targets.
- Strong territory management and market development skills.
- Good negotiation, communication, and relationship-management abilities.
- Willingness to travel extensively within the assigned territory.
- Strong understanding of local markets and retail dynamics will be an advantage.
- Should be target-oriented, proactive, and comfortable working in a growth-focused environment.

What We Offer

- Competitive salary aligned with experience and industry standards.
- Performance-based incentives.
- Company-standard perks and benefits.
- Growth opportunities within a fast-growing health & hygiene brand.
- Opportunity to take ownership of a high-potential territory and build the brand's market presence.

Who Should Apply?

This role is ideal for a sales professional who already understands the health & hygiene market and has hands-on experience working with distributors, retailers, and FMCG channels.

Candidates without relevant health & hygiene / feminine hygiene / personal care sales experience may not be considered.

To Apply: Share your CV along with your current CTC, expected CTC, notice period, and relevant industry experience.

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