Below is a structured, execution-oriented Job Description tailored specifically for (consultation, design development & bespoke execution model), focusing on global brand building + performance-driven lead management.

Job DescriptionSocial Media & Digital Growth Manager (In-House)

Location: In office
Department: Marketing & Brand Strategy
Reports To: Director - Strategy / Business Head

Role Objective

To architect, coordinate, and execute Luxaddi’s global social media and digital growth strategy—bridging brand positioning, performance marketing, WhatsApp automation, and structured lead management—while ensuring measurable ROI through analytics-driven decisions.

This role is both strategic (brand positioning & global visibility) and operational (campaign execution & CRM alignment).

Core Responsibilities1. Brand Positioning & Global Awareness
Develop Luxaddi’s global digital brand narrative (Luxury | Bespoke | Design Intelligence).
Create structured content calendar aligned with:
Bespoke projects
Semi-custom collections
Standard product highlights




Behind-the-scenes craftsmanship
Design consultations
Maintain premium visual identity consistency across:
Instagram
LinkedIn
Pinterest
YouTube (if applicable)
Global marketplace platforms
Performance Marketing & Paid Campaigns
Plan and execute:
Meta Ads (Global targeting)
LinkedIn Campaigns (Architects, Interior Designers, Global Buyers)
Google Search & Display Ads
Retargeting funnels
Define audience segmentation:
B2B (Architects, Designers, Hospitality)
B2C (Luxury homeowners, HNI segment)
Budget allocation planning with monthly ROI analysis.
A/B testing creatives, copies, audience clusters.
Lead Management & CRM Integration
Design lead funnel:
Awareness → Inquiry → Qualification → Consultation → Proposal → Closure
Integrate CRM (Zoho/HubSpot or equivalent).
Create automated lead nurturing workflows.
Monitor lead quality metrics:
CPL (Cost per Lead)
Conv

📌 Social Media And Digital Growth Exeutive Ghitorni (India)
🏢 Imagination Light & Decor
📍 India