Role & Responsibilities

About the Role:
We’re seeking a data-driven and results-oriented “Performance Marketer” to lead our paid acquisition efforts across platforms. You’ll be responsible for planning, executing, and optimizing ad campaigns to drive growth, revenue, and ROI for our D2C brands.

Key Responsibilities:
Own and drive growth for assigned product categories, taking end-to-end accountability for performance
Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant channels
Monitor and optimize campaigns for CAC, ROAS, CTR, CVR, and other key metrics
Coordinate with graphic designers, video editors, and content teams to get timely creative assets ready for campaigns
Propose monthly budgets, forecast outcomes, and allocate spends effectively across channels
Ensure delivery on monthly sales and revenue targets through campaign performance
Conduct A/B testing, audience segmentation, and funnel optimization to improve results




Generate insights from campaign data and prepare performance reports with transparent, actionable recommendations.
Solid Performance Marketing / D2C / E-commerce Marketing Profiles.
Mandatory (Experience 1): Must have 3+ years of hands-on experience in planning, executing, and scaling paid performance marketing campaigns for D2C or E-commerce brands across platforms like Google Ads and Meta (Facebook & Instagram)
Mandatory (Experience 2): Proven experience in end-to-end campaign management, including campaign setup, budget allocation, bid strategy, audience targeting, optimization, and scaling for revenue growth
Mandatory (Experience 3): Robust understanding of key performance metrics such as CAC, ROAS, CTR, CPC, and conversion rate (CVR), with demonstrated ability to optimize campaigns for efficiency and ROI
Mandatory (Experience 4): Hands-on expertise in tools and tracking systems including Google Analytics, Google Tag Manager, Meta Pixel,

📌 Performance Marketer Hyderabad
🏢 OptimHire
📍 Hyderabad