About the Role:

We're looking for a hands-on marketing generalist who can own multiple growth levers at once : from influencer partnerships to performance ads to owned-channel growth. This is a role for someone who's comfortable wearing many hats, moves rapid, and can bring structure to a fast-growing brand's marketing function. You'll work closely with the creative team, briefing them and shaping output rather than executing design yourself.

Shopify/e-commerce experience carries the most weight for this role : we need someone who deeply understands the D2C/B2C funnel, not just marketing in the abstract.

What You'll Do

Influencer Marketing & Negotiations
Help Influencer marketing execs Identify, reach out to, and negotiate with influencers/creators across platforms
Manage and overlook rates, deliverables, contracts, and timelines end-to-end
Track campaign performance and ROI on influencer spends
Help Build and maintain a pipeline of creator relationships

Performance Marketing (Meta & Google Ads)
Plan, launch, and optimize campaigns across Meta and Google Ads
Own budget allocation,



targeting, and performance reporting
Continuously test creatives, audiences, and funnels to improve ROAS

SEO & Web
Drive on-page and technical SEO improvements (Major weight)
Own and Work with the web/dev team (or directly on Shopify) on page structure, speed, and content for organic growth
Track rankings, traffic, and conversion from organic channels

Shopify / E-commerce (High Priority)
Own storefront marketing execution : landing pages, collections, product pages, promotions
Coordinate site merchandising with campaigns and sales calendars
Use Shopify data/apps to identify conversion and retention prospects

Creative Enablement
Brief the creative team clearly with performance insights and market context
Translate campaign learnings into actionable creative direction
Review creative output against brand and performance goals before it goes live

Perks:
Health insurance

Work Location: In person

📌 Marketing Executive Generalist Sahibzada Ajit Singh Nagar
🏢 Trumart Ecom Private
📍 Sahibzada Ajit Singh Nagar