Performance Marketing
Independently manage Google Ads and Meta Ads accounts for multiple hospital branches and specialties.
Plan, launch, and optimize paid campaigns across Google Search, Performance Max, Display, YouTube, Demand Gen, and Meta Lead Generation campaigns.
Ensure campaigns meet lead generation, CPL, CPA, and ROAS targets.
Manage and optimize monthly advertising budgets effectively.

Campaign Optimization
Monitor campaign performance daily and implement optimization strategies.
Perform keyword research, search term analysis, and competitor benchmarking.
Optimize bids, budgets, audiences, placements, ad copies, and creatives.
Implement negative keywords and audience exclusions to improve lead quality.
Scale high-performing campaigns while maintaining efficiency.

Google & Meta Ads Management
Build campaign structures from scratch based on business objectives.
Create and optimize Responsive Search Ads, Performance Max, Demand Gen, Display, and YouTube campaigns.
Manage Meta campaigns including Lead Generation, Conversion, Traffic,



Engagement, and Remarketing.
Develop Custom Audiences, Lookalike Audiences, and Retargeting campaigns.
Conduct A/B testing of creatives, ad copies, audiences, and landing pages.

Tracking & Analytics
Configure and manage:
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Google Ads Conversion Tracking
Meta Pixel
Enhanced Conversions
UTM Tracking
Validate end-to-end lead tracking and troubleshoot tracking issues.
Coordinate with developers for implementation of tracking scripts and events.

Reporting & Insights
Prepare daily, weekly, and monthly performance reports.
Monitor key metrics including:
Spend
Leads
CPC
CTR
CPL
CPA
Conversion Rate
ROAS
Revenue Attribution
Share actionable insights and recommendations for campaign improvement.

Pay: From ₹25,000.00 per month

Perks:
Provident Fund

Work Location: In person

📌 Performance Marketing Specialist Hyderabad
🏢 Ankura Hospital for Women & Children
📍 Hyderabad