We are looking for an experienced and results-driven Digital Marketing Specialist with 5+ years of experience in planning, executing, and optimizing digital marketing campaigns. The ideal candidate should have solid hands-on expertise in Google Ads and Meta Ads, with a proven track record of generating quality leads, improving conversions, and maximizing campaign ROI.
Plan and execute digital marketing campaigns across Google Ads and Meta Ads.
Manage and optimize paid advertising campaigns to achieve lead generation and conversion goals.
Conduct keyword research, audience research, competitor analysis, and market research.
Develop effective targeting, bidding, budgeting, and remarketing strategies.
Monitor campaign performance and optimize campaigns based on key metrics.
Track and analyze CPL, CPA, CTR, CPC,



conversion rates, ROAS, and ROI.
Coordinate with creative and content teams to develop high-performing ad creatives and copies.
Conduct A/B testing of ad creatives, audience segments, ad copies, and landing pages.
Set up and monitor conversion tracking using GA4, Google Tag Manager, and Meta Pixel.
Prepare regular campaign performance reports with actionable insights.
Stay updated with changes in Google and Meta advertising platforms, digital trends, and best practices.

Pay: ₹800,000.00 - ₹1,500,000.00 per year

Perks:
Provident Fund

Work Location: In person

📌 Senior Digital Marketing Executive Vasai Virar (Vasai-Virar)
🏢 Solino Home Private
📍 Vasai-Virar