We are looking for a results-driven Digital Marketing Specialist with strong hands-on experience in Google Ads, Meta Ads, and paid digital campaigns. The ideal candidate should be able to plan, execute, monitor, and optimize campaigns to generate quality leads and improve conversions.
Key Responsibilities
Plan and execute digital marketing campaigns across Google Ads and Meta Ads.
Create, manage, and optimize paid advertising campaigns.
Develop effective audience targeting and retargeting strategies.
Monitor campaign performance and optimize campaigns based on results.
Track key metrics such as CPL, CPA, CTR, conversion rate, and ROAS.
Conduct keyword research and competitor analysis.
Create and coordinate ad creatives, copy, and campaign content.
Generate quality leads through paid advertising.
Monitor daily and monthly campaign budgets.
Prepare regular performance reports and provide actionable insights.
Work with the content/design team to develop effective ad creatives.
Stay updated with the latest digital advertising trends, tools, and platform updates.
Requirements
Bachelor's degree in Marketing, Digital Marketing,
Business Administration, or a related field.
1–3 years of experience in digital marketing, preferably with strong paid ads experience.
Hands-on experience with Google Ads and Meta Ads Manager.
Good understanding of lead generation and conversion campaigns.
Knowledge of Google Analytics, conversion tracking, and remarketing.
Strong analytical and problem-solving skills.
Ability to analyze campaign data and make performance-based decisions.
Valuable communication and coordination skills.
Preferred Skills
Google Ads
Meta Ads / Facebook Ads
Instagram Advertising
Google Analytics
Conversion Tracking
Lead Generation
Retargeting
SEO & SEM
Social Media Marketing
Canva or basic creative tools
What We Offer
Competitive salary based on experience and skills
Opportunity to work on performance-driven digital campaigns
Growth and learning opportunities
Dynamic and cooperative work setting
Pay: ₹10,000.00 - ₹25,000.00 per month
Work Location: In person
📌 Digital Marketing Specialist – Paid Ads Nagercoil
🏢 Tony Chapal
📍 Nagercoil
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