OVERALL, PURPOSE OF THE JOB
The Brand Manager will contribute to strategy formulation and play a pivotal role in translating brand vision into compelling marketplace actions that enhance equity, visibility, and growth.

This role supports strategic brand development while primarily owning the end-to-end execution of ATL and BTL initiatives. The incumbent will ensure consistent brand storytelling, regulatory compliance, and impactful consumer engagement through cutting-edge and effective marketing programs.
The role requires navigating the intersection of global brand stewardship and local market execution in a highly regulated workplace.
KEY RESPONSIBILITIES
Brand Planning & Execution· Participate in the creation of long- & short-term brand strategy to define the brand execution plans.
o Translate global brand strategy, campaigns, and assets into locally relevant executions while preserving core brand codes and equity.
o Adapt global toolkits and guidelines to suit local cultural nuances, media consumption habits, and regulatory frameworks.




o Balance global consistency with local creativity to drive both brand distinctiveness and market impact
· Execute annual brand plans aligned with business objectives, ensuring timely and high-quality delivery.
· Translate brand strategy into actionable campaigns across ATL, BTL, and digital platforms.
· Ensure consistency in brand positioning, visual identity, and communication across all touchpoints.
· Monitor performance metrics and optimize initiatives to maximize ROI and brand impact.
· Maintain high consumer affinity and likeability for the brand(s) which gets reflected in brand equity scores
· Understand the consumer and shopper behavior to identify trends in the brand.

Global Brand Stewardship
· Act as the custodian of the brand in India, ensuring alignment with global brand positioning, codes, and long-term equity priorities.
· Work closely with Global Brand Teams to align strategic priorities, campaign adaptation, and

📌 Senior Manager Brand Marketing Gurugram (India)
🏢 Pernod Ricard
📍 India