Job Description

Key Responsibilities

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Implement and manage Salesforce Data Cloud (CDP) solutions.
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Design and maintain customer data models, data streams, and integrations.
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Configure Identity Resolution and Unified Customer Profiles.
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Build audiences and segments for marketing, analytics, and personalization use cases.
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Enable audience activation across Marketing Cloud, CRM, paid media, web, mobile, and other channels.
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Monitor data quality, governance, consent, and privacy compliance.
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Collaborate with marketing, analytics, data, and technology teams to deliver customer-centric use cases.
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Develop dashboards, insights, and reporting for customer engagement and campaign performance.
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Must-Have Skills

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Salesforce Data Cloud Expertise

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Hands-on experience with Salesforce Data Cloud implementation and administration.
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Solid knowledge of: Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation and Activation Targets
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AI-driven segmentation, propensity modeling, and Next Best Action use cases.
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Predictive audiences for churn, cross-sell, upsell, and customer lifetime value.
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Experience integrating with tools like CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data.
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Preferred Certifications

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Salesforce Certified Data Cloud Consultant
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Salesforce Marketing Cloud Consultant
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Salesforce AI Associate
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📌 Salesforce Data Cloud Specialist Mumbai
🏢 Aptita
📍 Mumbai