Job Description Senior Meta Ads Associate

Onsite | Full-Time

Experience: 2-4 Years (Hands-on Meta Ads Experience)

Role Overview

We are seeking a highly performance-driven Senior Meta Ads Associate with strong hands-on experience in managing and scaling high-budget Meta Ads campaigns for D2C brands . The ideal candidate should have proven expertise in driving online sales, optimizing ROAS, and building conversion-focused campaign strategies.

Key Responsibilities

- Plan, execute, and optimize Meta Ads campaigns focused on conversions and sales .
- Manage and scale high-budget accounts with monthly spends exceeding INR 1 Crore .
- Develop performance strategies to improve ROAS, CPA, CTR, conversion rate, and overall revenue .
- Work closely with D2C brands across apparel, cosmetics, beauty, hair care, and essential product categories .
- Conduct audience research, targeting, retargeting, lookalike, and customer segmentation strategies.
- Analyze campaign performance and identify opportunities for scaling and optimization.
- Manage campaign structures, creatives, ad sets, budgets, bidding, and performance testing.
- Collaborate with creative and web teams to improve ad creatives, landing pages, and conversion performance .
- Implement and monitor Meta Pixel, Conversion API, events, and conversion tracking .
- Conduct A/B testing of audiences, creatives, copy, placements, and campaign strategies.
- Stay updated with Meta Ads updates, algorithms, policies,



and industry best practices.
- Mentor and guide junior team members and contribute to overall performance strategy.

Required Skills & Qualifications
- 2-4 years of hands-on experience managing Meta Ads independently .
- Robust experience with D2C brands and e-commerce sales/conversion campaigns .
- Proven experience scaling Meta Ads campaigns with INR 1 Crore+ monthly spend .
- Strong understanding of ROAS, CPA, CTR, CPM, conversion rate, and revenue metrics .
- Expertise in Sales/Conversion campaigns, retargeting, Lookalike Audiences, and audience segmentation .
- Strong knowledge of Meta Pixel, Conversion API, event tracking, and attribution .
- Proven ability to scale campaigns while maintaining profitability.
- Team management/mentoring experience is mandatory .
- Strong analytical and data-driven decision-making skills.

Preferred Attributes
- Experience scaling competitive and fast-growing D2C brands .
- Strong understanding of performance creative and conversion-focused advertising.
- Excellent communication and stakeholder management skills.
- Result-oriented mindset with a strong focus on revenue, profitability, and growth .
- Ability to work independently in a fast-paced, performance-driven environment.
- Note: This role is specifically focused on Meta Ads for D2C sales and conversions . Candidates with only lead-generation, SEO, or organic social media experience may not be the right fit.

📌 Meta Ads Senior Associate (India)
🏢 Digi Sidekick
📍 India