Social Media Manager (Political Campaigns)
Position Title:
Social Media Manager – Political Strategy Location:
Mohali, Punjab ( On-Site Mandatory ) Employment Type:
Full-Time Experience Level:
Mid to Senior (Minimum 3–5 years in core political digital management)
Job Purpose
We are seeking a high-caliber, sharp-witted
Social Media Manager
to spearhead the digital narrative, brand positioning, and rapid-response mechanics for high-profile political leaders and electoral campaigns. This is not a standard corporate brand management role; it requires an intense, 24/7 understanding of public sentiment, political risk management, and the ability to convert complex policy stances into hyper-viral digital content.
Mandatory Requirements (Non-Negotiable)
Elite Political Pedigree:
The candidate
must
have a proven track record of directly managing the verified social media profiles of prominent political leaders (MPs, MLAs, Ministers, or Party State Chiefs)
OR
must have worked with a renowned national political management group (e.g., I-PAC, Nation with NaMo, Polstrat, Leadtech, Rajneethi, etc.). Location & Availability:
This is a strictly
in office position in Mohali . Given the volatile and fast-paced nature of political cycles, the candidate must be willing to work flexible hours, including weekends and high-stakes election nights.
Key Responsibilities
1. Narrative Building & Profile Management Own and manage end-to-end organic and paid digital footprints across X (formerly Twitter), Facebook, Instagram, You Tube, and Whats App ecosystems. Collaborate with in-house design,



video editing and content teams to produce rapid-response multimedia content (Reels, Shorts, Infographics, Memes, and Regional Dialect content). 2. Crisis Management & Counter-Narrative Factory Continuously track regional media landscapes to identify emerging negative campaigns or opposition attacks. Deploy instant, structured counter-narratives to neutralize political misinformation within tight, critical windows. 3. Micro-Targeting & Ad Strategy Formulate precise demographic and geographic ad-targeting strategies to influence specific voter segments (youth, farmers, women, urban professionals) across Punjab’s distinct regions (Malwa, Majha, Doaba).
Technical Skillset & Tool Proficiency
Social Listening & Sentiment Analysis:
Proficiency in platforms to track real-time public opinion shifts and track keyword trends. Political Micro-Targeting & Meta Ads:
Advanced execution capabilities on
Meta Ads Manager
and
Google Ads Centre . Broadcast & Whats App Network Architecture:
Expertise in managing decentralized, booth-level messaging networks via
Whats App Business API platforms
or political mass-engagement tools. AI Integration & Fact-Checking:
Familiarity with verifying content via Deepfake/Metadata detection tools and utilizing AI productivity tools securely within the boundaries of Election Commission guidelines (maintaining proper AI-generated content disclosures).
Key Qualifications
Language Skills:
Conversational fluency in
Punjabi
is critical to capturing local idioms, cultural context, and regional nuances, paired with professional command over written English and Hindi.

📌 Social Media Manager (Mohali)
🏢 PACWIN
📍 Mohali