Social Media Manager (Political Campaigns)

Position Title:

Social Media Manager – Political StrategyLocation:

Mohali, Punjab ( In office Mandatory )Employment Type:

Full-TimeExperience Level:

Mid to Senior (Minimum 3–5 years in core political digital management)

Job Purpose

We are seeking a high-caliber, sharp-witted

Social Media Manager

to spearhead the digital narrative, brand positioning, and rapid-response mechanics for high-profile political leaders and electoral campaigns. This is not a standard corporate brand management role; it requires an intense, 24/7 understanding of public sentiment, political risk management, and the ability to convert complex policy stances into hyper-viral digital content.

Mandatory Requirements (Non-Negotiable)

Elite Political Pedigree:

The candidate

must

have a proven track record of directly managing the verified social media profiles of prominent political leaders (MPs, MLAs, Ministers, or Party State Chiefs)

OR

must have worked with a renowned national political management group (e.g., I-PAC, Nation with NaMo, Polstrat, Leadtech, Rajneethi, etc.).Location & Availability:

This is a strictly

on-site position in Mohali . Given the volatile and fast-paced nature of political cycles, the candidate must be willing to work flexible hours, including weekends and high-stakes election nights.

Key Responsibilities

1. Narrative Building & Profile ManagementOwn and manage end-to-end organic and paid digital footprints across X (formerly Twitter), Facebook, Instagram, YouTube, and WhatsApp ecosystems.Collaborate with in-house design,



video editing and content teams to produce rapid-response multimedia content (Reels, Shorts, Infographics, Memes, and Regional Dialect content).2. Crisis Management & Counter-Narrative FactoryContinuously track regional media landscapes to identify emerging negative campaigns or opposition attacks.Deploy instant, structured counter-narratives to neutralize political misinformation within tight, critical windows.3. Micro-Targeting & Ad StrategyFormulate precise demographic and geographic ad-targeting strategies to influence specific voter segments (youth, farmers, women, urban professionals) across Punjab’s distinct regions (Malwa, Majha, Doaba).

Technical Skillset & Tool Proficiency

Social Listening & Sentiment Analysis:

Proficiency in platforms to track real-time public opinion shifts and track keyword trends.Political Micro-Targeting & Meta Ads:

Advanced execution capabilities on

Meta Ads Manager

and

Google Ads Centre .Broadcast & WhatsApp Network Architecture:

Expertise in managing decentralized, booth-level messaging networks via

WhatsApp Business API platforms

or political mass-engagement tools.AI Integration & Fact-Checking:

Familiarity with verifying content via Deepfake/Metadata detection tools and utilizing AI productivity tools securely within the boundaries of Election Commission guidelines (maintaining proper AI-generated content disclosures).

Key Qualifications

Language Skills:

Conversational fluency in

Punjabi

is critical to capturing local idioms, cultural context, and regional nuances, paired with professional command over written English and Hindi.

📌 Social Media Manager (Mumbai)
🏢 PACWIN
📍 Mumbai