Job Description

Job Description – Admission Counselor

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Position: Admission Counselor

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Department: Admissions

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Location: Jaipur

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Industry: Education / International School

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Reporting To: Head of Admissions / School Leadership

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About the Role

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We are looking for an experienced, student-centric, and proactive Admission Counselor to manage prospective parent enquiries and guide families throughout the school admission journey.

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The ideal candidate should have excellent communication and interpersonal skills, a customer-focused approach, and the ability to effectively communicate the school's vision, academic programmes, learning philosophy, and overall value proposition to prospective families.

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The Admission Counselor will play a key role in converting enquiries into admissions while ensuring that every prospective family receives a professional, informative, and positive experience.

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Key Responsibilities

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1. Enquiry & Lead Management

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- Handle admission enquiries received through phone calls, emails, walk-ins, website, social media, and other digital channels.n
- Understand the requirements and expectations of prospective parents and provide appropriate information.n
- Maintain regular follow-ups with prospective families and ensure timely responses to all enquiries.n
- Manage the admission enquiry pipeline and track leads from initial enquiry through enrolment.n

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2. Parent Counselling & School Representation

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- Counsel prospective parents regarding the school's curriculum, academic programmes, teaching methodology, facilities, activities, and overall educational philosophy.n
- Clearly communicate the school's vision, mission, values, and unique value proposition.n
- Address parent queries and concerns professionally and provide accurate information.n
- Build strong relationships with prospective parents and create a positive impression of the school.n

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3. School Tours

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- Conduct professional and engaging campus/school tours for prospective families.n
- Explain key facilities, learning spaces, programmes, activities, and student experiences during the tour.n




- Personalise the school tour based on the interests and requirements of the family.n
- Ensure prospective parents receive a welcoming and memorable experience.n

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4. Admission Process Management

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- Guide parents through the complete admission process, including:n
- Enquiry and registrationn
- Application submissionn
- Documentationn
- Assessments/interactionsn
- Admission decisionn
- Fee/payment formalitiesn
- Final enrolmentn
- Coordinate with academic, administration, finance, and other relevant departments to ensure a smooth admission experience.n
- Keep parents updated about the status of their application at every stage.n

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5. Data & MIS Management

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- Maintain accurate and updated records of enquiries, leads, follow-ups, applications, conversions, and enrolments.n
- Regularly update the admission CRM/MIS or other lead management systems.n
- Prepare admission-related reports and provide regular updates to the reporting manager.n
- Monitor lead conversion and follow-up effectiveness.n

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6. Parent Relationship Management

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- Develop and maintain solid relationships with prospective and newly enrolled families.n
- Ensure timely and professional communication throughout the admission journey.n
- Handle parent concerns and coordinate with the concerned teams for resolution.n
- Maintain a high level of professionalism and confidentiality while dealing with families.n

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7. Admission Events & Outreach

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- Support and participate in Open Houses, admission events, school exhibitions, parent interactions, workshops, and outreach activities.n
- Assist in school marketing and admission campaigns when required.n




- Support other admission-related activities and initiatives assigned by the management from time to time.n

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Required Skills & Competencies

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- Excellent verbal and written communication skills.n
- Strong counselling, presentation, and interpersonal skills.n
- Customer/parent-centric approach with strong relationship-building ability.n
- Good understanding of the school admission process and education sector.n
- Strong follow-up and lead-conversion skills.n
- Ability to confidently conduct school tours and presentations.n
- Good coordination and organisational skills.n
- Proficiency in MS Office, CRM/MIS, email, and digital communication platforms.n
- Ability to handle multiple enquiries and priorities effectively.n
- Professional appearance, positive attitude, and confident personality.n

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Educational Qualification

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- Bachelor's degree in Education, Business Administration, Marketing, Communication, Psychology, or a related field.n
- A postgraduate qualification will be an added advantage.n

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Experience

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- 3–6 years of relevant experience in school admissions, counselling, education sales, customer relationship management, or a similar role.n
- Experience in IB / IGCSE / International / Premium K-12 schools will be preferred.n
- Candidates with strong experience in parent counselling and admission conversion may also be considered.n

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Key Performance Indicators (KPIs)

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- Number of qualified admission enquiries handled.n
- Lead-to-application conversion.n
- Application-to-enrolment conversion.n
- Timeliness and quality of follow-ups.n
- Parent satisfaction and experience.n
- Accuracy of admission MIS/CRM data.n
- Participation and contribution to admission events and outreach initiatives.n

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Ideal Candidate Profile

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The ideal candidate will be a confident communicator, empathetic counsellor, and relationship builder who can understand the needs of parents and effectively present the school's educational offerings. The person should be target-oriented while maintaining a warm, professional, and student-first approach.

📌 Admission Counselor (Rajasthan)
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