About Axis Max Life

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited.

Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery, and a well-trained human capital.

Axis Max Life has been consistently ranked among the best workplaces by the GPTW Institute, reflecting its commitment to creating a positive and empowering work environment.

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply

Job Description:

Job Title: Zone Vice President - CAT - Loyalty
Company Name: Axis Max Life Insurance

Job Description:
The Zone Vice President - CAT - Loyalty will be responsible for driving the loyalty strategy and initiatives within the assigned zone. This leadership role requires innovation in customer engagement and retention strategies to enhance customer experience and boost loyalty. The ideal candidate will work closely with various teams, including sales, marketing, and customer service, to develop and implement programs that foster long-term relationships with clients. The Zone Vice President will analyze data and feedback to identify opportunities for improvement and ensure the successful execution of loyalty initiatives. The role demands a strategic thinker with strong operational capabilities who can influence and motivate teams to achieve excellence in customer loyalty.

Key Responsibilities:





- Develop and implement the loyalty strategy for the zone in alignment with the company's overall objectives.
- Collaborate cross-functionally to create cohesive customer engagement and retention programs.
- Analyze customer data and feedback to identify trends, issues, and opportunities for enhancing loyalty.
- Monitor performance metrics related to customer retention and engagement, providing regular reports to senior management.
- Lead, mentor, and motivate the loyalty team to achieve their goals and enhance overall performance.
- Establish strong relationships with key stakeholders, both internally and externally, to promote collaboration and support for loyalty initiatives.
- Stay abreast of industry trends and best practices in customer loyalty and incorporate relevant insights into the loyalty strategy.

Skills and Tools Required:

- Proven experience in a senior leadership role within the insurance or financial services industry.
- Strong understanding of customer loyalty concepts and strategies.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Outstanding communication and interpersonal skills to build relationships with diverse stakeholders.
- Robust project management skills to lead and execute multiple initiatives simultaneously.
- Proficiency in CRM tools, data analysis software, and customer engagement platforms.
- Strategic thinker with a track record of driving innovation and change.
- Ability to inspire and develop high-performing teams.
- Familiarity with digital marketing tools and techniques is a plus.
- Bachelor’s degree in business administration, marketing, or a related field; MBA preferred.

State:

Karnataka

Branch:

Chennai - GO2

Department:

Direct Sales Force

Function:

Loyalty - South Zone

Posted On:

25-Mar-2026

📌 Zone Vice President - CAT - Loyalty (Karnataka)
🏢 AxisMaxlife
📍 Karnataka