Help Millions Find Their Match — Starting with Finding Us.

At Shaadi.com, organic isn’t a channel. It’s how people discover love.

We’re looking for a SEO Growth leader who can make sure that when someone searches for companionship, commitment, or a life partner — we show up first, strongest, and smartest.

Role Summary

Organic is not a channel. It’s discovery, trust, and revenue.

We’re looking for a hands-on Organic Growth leader to own Search, App Store, and AI discoverability end-to-end — driving traffic, installs, registrations, and measurable revenue impact.

This role blends SEO + ASO + AI visibility + CRO + Authority building into one unified growth engine.

What You’ll Own

1️. Organic Growth Strategy (Web + App)

- Build and execute the organic roadmap across web and app.
- Translate search intent into high-conversion landing ecosystems.
Identify cultural and relationship trends
- convert into ranking opportunities.
- Drive traffic that converts, not vanity metrics.

2️. Technical SEO Excellence

- Crawlability, indexation, schema, Core Web Vitals.
- Scalable content architecture built on intent clusters.
- Dominate high-intent matchmaking and relationship keywords.

3️.



Authority & Digital PR

- Strengthen domain authority through strategic backlinks and PR.
- Manage agencies with performance-driven KPIs.
- Align brand narrative with discoverability.

4️. App Store Optimization (ASO)

- Own metadata, keyword strategy, creatives, and experiments.
Improve install
- registration conversion rates.
- Build a predictable organic acquisition engine.

5️. AI Discoverability & ORM

- Improve presence across AI answer engines (ChatGPT, Gemini, AI Overviews).
- Shape how AI platforms reference and recommend the brand.
- Lead ORM across search and AI surfaces.

6️. Experimentation & Analytics

- Run structured CRO experiments (CTR, funnel, conversion).
- Track: Traffic, Rankings, Authority, AI Visibility, Revenue impact.
- Build dashboards using GA4, GSC, App Store Connect, Play Console

What We’re Looking Fors

- 5–10 years in SEO / Organic Growth with robust ownership.
- Proven record of scaling organic traffic tied to revenue.
- Deep technical SEO expertise.
- Hands-on ASO experience with measurable results.

📌 Manager SEO Growth (Tardeo)
🏢 Shaadi.Com
📍 Tardeo