We are looking for a creative and execution-driven Outdoor Marketing Associate to plan and execute offline marketing campaigns that enhance brand visibility and customer engagement. The ideal candidate should have experience in outdoor marketing, influencer collaborations, campaign execution, CRM, and content creation.

Key Responsibilities

Outdoor Marketing

- Plan and execute outdoor marketing campaigns to increase brand awareness.
- Coordinate branding activities such as hoardings, kiosks, posters, flyers, standees, and local promotional events.
- Identify and execute location-based marketing opportunities.
- Monitor campaign effectiveness and provide performance reports.

Influencer Marketing

- Identify, onboard, and manage local influencers.
- Coordinate influencer collaborations and campaign execution.
- Track campaign performance and ensure timely content delivery.
- Build long-term relationships with influencers and content creators.

Campaign Execution

- Execute city-wise and store-level marketing campaigns.
- Coordinate with internal teams and external agencies for smooth execution.
- Ensure timely implementation of all promotional activities.

CRM & Customer Engagement

- Manage customer engagement initiatives through CRM.
- Support customer acquisition and retention campaigns.
- Analyze customer feedback and recommend improvements.

Marketing Strategy





- Assist in planning monthly and quarterly marketing activities.
- Conduct market research and competitor analysis.
- Suggest innovative ideas to improve brand visibility and customer engagement.

Content Coordination

- Assist in creating marketing content for offline campaigns and social media.
- Coordinate with the creative team for posters, flyers, brochures, and promotional materials.
- Support content writing for marketing communications when required.

Qualifications

- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
- MBA (Marketing) will be an added advantage.

Experience

- 3–4 years of experience in Outdoor Marketing, Brand Promotions, Trade Marketing, or Field Marketing.
- Experience in the FMCG, Retail, Food & Beverage, Ice Cream, or Dairy industry is an added advantage

Required Skills

- Outdoor Marketing & Brand Promotions
- Offline Campaign Planning & Execution
- Influencer Marketing
- CRM Management
- Marketing Strategy
- Content Coordination & Basic Content Writing
- Vendor & Agency Management
- Event Coordination
- MS Excel, PowerPoint & Google Sheets
- Robust Communication & Negotiation Skills

Pay: ₹600,000.00 - ₹650,000.00 per year

Experience:

- CRM software: 3 years (Required)
- Outdoor Marketing: 2 years (Required)

Work Location: In person

📌 Outdoor Marketing Associate (India)
🏢 Vint Foods & Beverages
📍 India