DIGITAL MARKETING SPECIALISTInterior Design & Home Interiors Industry

Department: Marketing
Reporting To: Marketing Head / Management
Location: Atlas Kitchen & Interiors
Job Type: Full-Time

1. JOB PURPOSE

The Digital Marketing Specialist will be responsible for building and strengthening the company's digital presence, generating quality leads, promoting projects and services, and converting digital marketing activities into measurable enquiries and business opportunities.

The role requires a solid understanding of interior design, modular kitchens, wardrobes, home interiors and premium residential projects and the ability to create content that attracts potential customers.

2. KEY RESPONSIBILITIESA. Social Media Management

- Manage Instagram, Facebook, YouTube, Google Business Profile and other relevant platforms.
- Plan and maintain a monthly content calendar.
- Create and coordinate content for:
- Completed projects
- Kitchen and wardrobe designs
- Home tours
- Before & after projects
- Factory and manufacturing processes
- Customer testimonials
- Reels and short videos
- Offers and campaigns
- Company achievements and brand stories
- Ensure regular posting with consistent brand quality.
- Monitor comments, messages and enquiries and coordinate timely responses.

B. Digital Advertising & Lead Generation

- Plan, execute and monitor Google Ads, YouTube Ads, Meta Ads and other digital campaigns.
- Generate quality leads for kitchens, wardrobes and complete home interiors.
- Manage campaigns based on location, customer profile, project value and business objectives.
- Monitor campaign budgets and avoid unnecessary ad spending.
- Track leads from advertisements until they are received by the CRM/sales team.
- Continuously improve CPL, lead quality, enquiry volume and conversion performance.

C. Video & Content Marketing

- Coordinate with the design, sales and project teams to collect content from ongoing and completed projects.
- Develop creative concepts for Reels, YouTube videos, Shorts and advertisements.
- Coordinate with photographers, videographers and content creators when required.
- Highlight the company's:
- Design capabilities
- Manufacturing facility
- Imported materials
- Machinery and technology
- Installation team
- After-service
- Customer experience
- Completed projects

D. Website & SEO

- Maintain and regularly update website content.
- Improve visibility of important service and location pages.
- Work on SEO for keywords related to:
- Interior designers
- Modular kitchens
- Home interiors




- Kitchen manufacturers
- Wardrobes
- Complete interiors
- Interior companies in Kerala
- Monitor Google Search performance and website enquiries.
- Coordinate with external SEO/web agencies when required.

E. Google Business Profile & Online Reputation

- Maintain Google Business Profiles for all branches/showrooms.
- Regularly update photos, projects, services, posts and other information.
- Encourage genuine customer reviews through proper internal coordination.
- Monitor online reviews and ensure professional responses.
- Improve local digital visibility for each branch.

F. Lead Tracking & CRM Coordination

- Ensure all digital leads are properly captured and transferred to the CRM.
- Track:

Ad → Lead → Call → Site Visit → Quotation → Booking

- Coordinate with the CRM/sales team to identify lead quality and conversion.
- Prepare reports on digital leads and their business results.
- Identify campaigns generating genuine customers rather than only enquiries.

G. Analytics & Reporting

Prepare regular reports covering:

- Total leads generated
- Qualified leads
- Cost per lead
- Campaign spending
- Website enquiries
- Social media growth
- Engagement
- Video views
- Reach
- Branch-wise lead generation
- Booking/conversion from digital leads
- Return on advertising spend (ROAS)

H. Brand Building

- Maintain a premium and consistent brand image across all digital platforms.
- Ensure all digital communication follows company brand guidelines.
- Develop campaigns that position the company as a trusted and premium interior solutions provider.
- Promote the company's experience, manufacturing strength, technology, service and completed projects.

3. BRANCH & PROJECT CONTENT

The Digital Marketing Specialist should regularly coordinate with Trivandrum, Kochi and Kollam branches to collect:

- New project photographs
- Completed project videos
- Customer testimonials
- Site progress
- Designer interviews
- Customer home tours
- New product/material launches
- Showroom activities
- Factory activities

Each branch should have regular digital visibility.

4. PERFORMANCE EXPECTATIONS





The Digital Marketing Specialist will be evaluated based on:

- Quality and consistency of content
- Digital brand visibility
- Number of qualified leads generated
- Cost per qualified lead
- Lead-to-site-visit conversion
- Digital lead-to-booking conversion
- Advertising performance
- Social media growth
- Website traffic and enquiries
- Google Business Profile growth
- Overall contribution to sales

The primary objective is not simply to increase followers or views, but to generate quality enquiries and measurable business.

5. REQUIRED SKILLS

- Strong knowledge of Meta Ads and Google Ads
- Knowledge of YouTube advertising
- Social media management
- Content planning and copywriting
- Basic SEO knowledge
- Google Analytics / reporting tools
- Canva or similar creative tools
- Basic video/reel editing knowledge
- Good communication skills
- Data analysis and reporting
- Understanding of lead generation and CRM
- Ability to coordinate with sales, designers and project teams

6. PREFERRED EXPERIENCE

Experience in any of the following industries will be preferred:

- Interior design
- Modular kitchen
- Architecture
- Furniture
- Real estate
- Construction
- Home improvement
- Premium lifestyle brands

7. DAILY RESPONSIBILITIES

- Check and respond to digital enquiries.
- Monitor active campaigns.
- Check lead flow and campaign performance.
- Coordinate content requirements with branches.
- Publish/schedule planned content.
- Monitor comments, messages and reviews.
- Update CRM/digital lead reports.
- Follow up on pending digital marketing activities.

8. WEEKLY RESPONSIBILITIES

- Review campaign performance.
- Analyse lead quality.
- Prepare branch-wise digital lead report.
- Review social media performance.
- Plan upcoming content.
- Identify best-performing campaigns and content.
- Coordinate upcoming project shoots and videos.

9. MONTHLY RESPONSIBILITIES

- Prepare complete digital marketing performance report.
- Review advertising budget and ROI.
- Prepare next month's content and campaign plan.
- Analyse digital leads versus bookings.
- Recommend improvements in campaigns and content.
- Present key performance results to management.

10. KEY RESPONSIBILITY

The Digital Marketing Specialist is responsible for converting the company's digital presence into visibility, enquiries, qualified leads and measurable business growth.

Pay: From ₹18,000.00 per month

Benefits:

- Cell phone reimbursement
- Paid sick time
- Provident Fund

Work Location: In person

📌 Digital Marketing Specialist (India)
🏢 ATLAS KITCHEN & INTERIORS
📍 India