About Axis Max Life

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited.

Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery, and a well-trained human capital.

Axis Max Life has been consistently ranked among the best workplaces by the GPTW Institute, reflecting its commitment to creating a positive and empowering work environment.

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply

Job Description:

Job Description

Job Title

Manager – Business Analyst

Location

Gurgaon HO

Department

Digital Technology

Function

Information technology

Reporting to

Assistant Vice President

Band

4

Job Summary

We are looking for a Business Analyst with strong product thinking who can bridge the gap between business intent and technology execution. The role requires deep expertise in requirements gathering, solution design, and end-to-end ownership of digital features — while applying a product manager's lens to prioritize impact, shape the user journey, and drive adoption. The ideal candidate will leverage AI tools and emerging technologies to accelerate discovery, automate routine analysis, and deliver faster, smarter outcomes in a consumer-facing, technology-driven environment.

Key Responsibilities:

- Partner with business teams to define business requirements to meet the product objectives. Ensure requirements are within our business standards and guidelines and align with our business strategy and objectives.

- Managing Business Requirement for new digital insurance journeys and enhancements in the digital systems including B2B and B2C assets

- Transform Business requirements/ask into user stories

- Provide consultancy to business for their digital needs on individual/group life products and enhancements.

- End to end responsibility and ownership of solutions from Designing till their implementation (done in Project Mode)

- Co-creating the product roadmap with the product manager to implement new features, enhancing existing features or sun-setting redundant features

- Involved in creating a prototype and ensuring that the product is tested for technical robustness

- Communicate, collaborate, and negotiate with key stakeholders (business groups, control groups etc.)

- Review work closely with various business partners and other departments to create future proof solutions covering digital,



automation, APIs, integration and Resource management •

- Evaluating and implementing recent frameworks, tools as part of projects

- Responsible for building and managing governance processes and making sure teams are consciously adhering to Processes

- Be accountable for scrum team deliverables and KPIs. Monitor and measure progress on user story delivery and sprint team velocity. Review metrics to measure value and identify opportunities for improvement.

- Provide technical expertise in solving/troubleshooting performance & other non-functional requirements

- Study digital solution performance on the field, identify the user issues, and get the technical issues sorted

- Training & Knowledge Management within the team and stakeholders

- Leading the team of business partners to co-create technical solutions for business problems

- Ensure quality deliveries are done on time for SIT/UAT, provide testing support

- Work with operations and technical teams to research and resolve production issues. Clarify ambiguities and customer experience based on business requirements and product objectives. Market Skills and Certifications

- Managing the Information Security and Compliance risks for the product

- Managing Product Backlog, Scrum Team, and Prioritization

- Working with UI/UX team on creating Design

- Embed AI as a first-class capability in business analysis, product design for customers.

- Personally use AI tools (ChatGPT, Copilot, Claude, Gemini, or equivalent) to accelerate PRD/BRD drafting, competitive research, data analysis, sprint documentation, and stakeholder communication.

- Champion a culture of AI experimentation within the team — run internal ideation sprints, build proof-of-concepts, and establish frameworks for evaluating AI feature ROI.

OTHER RESPONSIBILITIES:

- To maintain a healthy working relationship with the business users and other members of the IT Team

- Responsible for overall performance, cost and delivery of technological solutions

Measures of Success:

- On-time, defect-free delivery of digital features aligned to business priorities

- Quality and completeness of BRDs, user stories, and solution design documents

- Sprint velocity and reduction in rework / change requests post sign-off

- Digital adoption and engagement metrics for features owned





- Stakeholder satisfaction — business, technology, and distribution partners

- Reduction in manual effort through AI-assisted automation initiatives

- SLA compliance and defect repetition rates

- Customer satisfaction ratings on digital touchpoints

Key competencies/skills required:

- Strong business analysis with hands-on experience in consumer-facing, technology-driven environments (Insurance / BFSI preferred)

- Proven ability to write crisp user stories, BRDs, and functional specs with zero ambiguity

- Able to prioritise, sequence, and manage a feature backlog independently

- Experience with Agile / Scrum methodology; worked with tools like Jira, Confluence, or equivalent

- Understanding of APIs and system integration; experience working on API integration projects

- Familiarity with GenAI tools (ChatGPT, Claude, Copilot, or similar) in a professional context

- Understanding of mobile and web application technologies

- Ability to prototype and validate solutions rapidly before full development commitment

- Strong communication and facilitation skills — comfortable presenting to senior stakeholders

- Analytical mindset with ability to interpret data, spot patterns, and draw actionable insights

Passionate Problem Solver and “Can do attitude”, self-driven with sound communication & articulation skills

Desired qualifications and experience:

- B.E / MCA / MBA /degree from a reputed institute

- 5-6 years of strong business analysis experience with hands-on software development background

- Should have delivered at least 2-3 large projects preferably in insurance domain

- Should be working or should have worked with reputed organizations or startups

About Axis Max Life Insurance

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24, Axis Max Life Insurance has achieved a gross written premium of INR 29,529 Cr. For more information, please visit the company website at www.maxlifeinsurance.com.

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply

State:

Home Office

Branch:

Gurugram -90C

Department:

Digital Technology

Function:

Distribution transformation

Posted On:

26-Jun-2026

📌 Manager - Digital Solutions (India)
🏢 AxisMaxlife
📍 India