ROLE OVERVIEW

Roswalt Realty is looking for a Brand Manager to plan and execute on-ground brand experiences and activations for our Signature Edition luxury real-estate projects.

The role covers events, OOH campaigns, site branding, brand partnerships and vendor management — with the discipline and aesthetic sensibility required for a premium, luxury audience.

KEY RESPONSIBILITIES

— Plan and execute events, activations and on-ground brand experiences for Signature Edition projects and the corporate brand.

— Manage OOH campaigns end-to-end — media planning, execution, site inspections and vendor coordination.

— Drive project / site branding across hoardings, signage, experience centres and other physical touchpoints.

— Identify and execute relevant brand tie-ups and strategic partnerships to enhance project visibility.

— Manage vendors, agencies, production partners and budgets from briefing to execution.

— Ensure all BTL initiatives reflect Roswalt Realty’s Signature Edition premium and luxury brand positioning.

— Coordinate closely with Marketing, Sales, Creative and Project teams for integrated execution.

— Track campaign spends, timelines, execution quality and ROI; share periodic reports with the Marketing Head.

CANDIDATE REQUIREMENTS

— 4–6 years of hands-on BTL / activation / experiential marketing experience.

— Experience in real estate (luxury preferred), hospitality or premium consumer brands.

— Strong vendor and production-management skills; existing network of OOH, event and production vendors.

— Good understanding of OOH planning, events, activations and on-ground branding.





— Solid negotiation, execution and project-management abilities.

— Ability to manage multiple projects and tight timelines independently.

— Strong aesthetic sensibility and attention to detail — essential for a luxury brand.

— Excellent English communication; Hindi and Marathi comfort preferred.

— Comfortable with a 6-day working week reporting from Mumbai.

KEY SKILLS

BTL / Activation Marketing Event Planning & Execution OOH Media Planning Site Branding & Signage Vendor Management Brand Partnerships & Tie-Ups Production Coordination Budget & ROI Tracking Luxury Brand Sensibility Experience-Centre Branding Campaign Execution Cross-Team Coordination

KEY OBJECTIVE OF THE ROLE

To design and execute on-ground brand experiences — events, OOH, activations, site branding, partnerships — that consistently reflect Roswalt Realty’s Signature Edition premium positioning and drive tangible visibility for our luxury projects.

Pay: ₹800,000.00 - ₹1,000,000.00 per year

Benefits:

- Paid sick time
- Provident Fund

Application Question(s):

- Have you personally owned an event or on-ground activation with a budget of ₹25 Lakhs or more end-to-end (brief → vendor → execution → post-mortem)?
- Do you have direct working relationships with at least 5 OOH / hoarding / production vendors in Mumbai that you can activate in your first 30 days?
- Have you worked on luxury, real estate, hospitality or premium consumer brand activations in the last 24 months?
- Are you comfortable with weekend and launch-day on-ground presence (events don't respect Sundays)?

Work Location: In person

📌 Brand Manager (BTL / Activations) - Real Estate (India)
🏢 Roswalt Realty
📍 India