Required Experience

0 - 4 Years

Skills

Copywriting,

Content Writing,

Consumer Insighting

+ 1 more

Job Description

View full description
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Associate Manager - Copywriter

Location: Bangalore

About the Team

The Marketing and Growth team at Navi drives user acquisition and retention by building a strong brand presence and executing data-driven campaigns. They work cross-functionally with business, product, and analytics teams to expand the customer base and increase revenue. The team drives growth through targeted messaging, performance marketing, strategic partnerships, effective use of social media, impactful brand campaigns, and storytelling to build loyalty.

About the Role

This role offers an exciting opportunity to shape and elevate brand communication by crafting compelling narratives that resonate with customers. It sits at the intersection of creativity and strategy, contributing directly to the digital customer experience while aligning with broader business goals. Ideal for someone passionate about storytelling and brand voice, the role is central to driving impactful content across multiple touchpoints in a fast-paced, collaborative environment.

What We Expect From You

Interpretive Excellence: Thoroughly understand copywriting briefs to accurately grasp project requirements. Craft, edit, and meticulously proofread captivating content that captures attention, all while maintaining a distinctive voice.

Strategic Collaboration: Engage effectively with a diverse array of internal and external stakeholders. Transform intricate insights into straightforward and captivating communication that resonates. All of this is accomplished within specified timeframes.

Content Planning: Develop a comprehensive content calendar designed for seamless implementation across various channels. Ensure strategic alignment and efficient utilization of resources.

Deliverables Management: Successfully create and deliver promotional and seasonal assets, catering to multiple verticals. These assets should effectively communicate our message and values.

Insight Integration: Utilize consumer insights and glean knowledge from customer pain points. This approach will help enhance digital Customer Experience (CX) across our app and website, contributing to iterative improvements.

Consistency Advocate: Uphold a consistent experience across all published content.



Maintain uniformity not only in tone of voice but also from a visual standpoint.

Data-Driven Insights: Employ data from diverse channels to identify key engagement points and extract valuable insights. These insights will guide strategic decisions and content optimizations.

Agency Collaboration: Partner seamlessly with external agencies to guarantee timely deliverables of content and creatives. Effective collaboration will ensure the alignment of our vision and objectives.

Must Haves

Proven experience as a copywriter or related role.

Excellent written and verbal communication abilities.

Use consumer insights to drive home the intended-communication succinctly.

Strong interpersonal, management and stakeholder-handling skills with bias to action.

Strong project reporting/management skills.

Strong analytical mindset.

Hands-on experience in content marketing.

Highly creative with a strong collaborative spirit.

Experience of building customer-focused content

4+ years of copywriting experience in consumer focused businesses, content agencies or similar roles.

Experience in building financial content desirable, not mandatory.

Graduate or postgraduate in any discipline.

Inside Navi

We are shaping the future of financial services for a billion Indians through products that are simple, accessible, and affordable. From Personal & Home Loans to UPI, Insurance, Mutual Funds, and Gold — we’re building tech-first solutions that work at scale, with a strong customer-first approach.

Founded by Sachin Bansal & Ankit Agarwal in 2018, we are one of India’s fastest-growing financial services organisations. But we’re just getting started!

Our Culture
The Navi DNA

Ambition. Perseverance. Self-awareness. Ownership. Integrity.
We’re looking for people who dream big when it comes to innovation. At Navi, you’ll be empowered with the right mechanisms to work in a dynamic team that builds and improves innovative solutions.



If you’re driven to deliver real value to customers, no matter the challenge, this is the place for you.

We chase excellence by uplifting each other—and that starts with every one of us.

Why You'll Thrive at Navi
At Navi, it’s about how you think, build, and grow. You’ll thrive here if:

You’re impact-driven : You take ownership, build boldly, and care about making a real difference.

You strive for excellence : Good isn’t good enough. You bring focus, precision, and a passion for quality.

You embrace change : You adapt quickly, move fast, and always put the customer first.

About Company

Navi is one of the fastest-growing financial services companies in India providing Personal & Home Loans, UPI, Insurance, Mutual Funds, and Gold. Navi's mission is to deliver digital-first financial products that are simple, accessible, and affordable. Drawing on our in-house AI/ML capabilities, technology, and product expertise, Navi is dedicated to building delightful customer experiences.

We are on a mission to make finance easy, accessible and affordable for a billion Indians. Guided by a strong customer-first approach, we are building tech-first solutions that work at scale. Our offerings include a range of financial products and services across Loans, Insurance, Mutual Funds, Digital Gold and UPI.

Founded by Sachin Bansal & Ankit Agarwal in 2018, we are one of India’s fastest-growing financial services organisations. But we’re just getting started!

Our Culture

At Navi, we’re a place where ambition meets opportunity and ideas turn into impact quickly. We empower people with high ownership from the start, encouraging them to solve meaningful problems and build with excellence. Teams here work in an environment that values speed, collaboration and craftsmanship, while celebrating learning, growth and shared wins along the way. Whether you’re shaping the future of fintech products or driving innovation behind the scenes, life at Navi means being part of a high-energy, talent-driven workplace where your contributions truly make a difference.

We’re guided by our own operating system - The Navi OS - a set of principles that shape how we work and win together. You can explore them at navi.com/our-values to see what drives us every day.

If this feels like you, Navi is the place to grow, thrive and make a real impact.

📌 Associate Manager - Copywriter (India)
🏢 Navi
📍 India