Department: Marketing
Reporting To: Digital Marketing Specialist / Marketing Head
Industry: Interior Design & Home Interiors
Location: Atlas Kitchen & Interiors
Job Type: Full time
1. JOB PURPOSE
The Graphic Designer will be responsible for creating high-quality, attractive and brand-consistent visual content to support the company's digital marketing, advertising, social media, showroom promotions and overall brand communication.
The designer should have a strong understanding of interior design, kitchens, wardrobes, furniture and home interiors and be able to convert project information and photographs into engaging marketing creatives.
2. KEY RESPONSIBILITIESA. Social Media Creatives
Create daily/weekly creatives for:
- Instagram posts
- Instagram Stories
- Reels covers
- Facebook posts
- YouTube thumbnails
- WhatsApp marketing
- Promotional campaigns
- Festival creatives
- Customer testimonials
- Project highlights
- Before & after presentations
- New product/material promotions
B. Interior Project Presentation
Convert completed and ongoing interior projects into attractive marketing content.
Prepare creatives showcasing:
- Modular kitchens
- Glass kitchens
- Wardrobes
- Living rooms
- Bedrooms
- Dining areas
- Complete home interiors
- Commercial interiors
- Office interiors
- Before & after projects
- 3D designs versus completed projects
- Project details and special features
Work closely with the Digital Marketing Specialist to create different creative versions and sizes for testing and campaign optimisation.
D. Video & Reel Support
- Create graphics and visual elements for Reels and short videos.
- Design Reel covers and thumbnails.
- Add text, branding and basic motion graphics where required.
- Edit simple promotional videos when required.
- Support the digital marketing team in creating short-form content.
- Coordinate with external video editors when advanced editing is required.
Files should be properly named and categorised for easy future use.
4. DAILY RESPONSIBILITIES
- Complete assigned creative requirements.
- Coordinate with the Digital Marketing Specialist.
- Prepare social media creatives.
- Create campaign/ad creatives.
- Edit images and videos as required.
- Maintain brand consistency.
- Coordinate with branches for project content.
- Complete urgent marketing requirements when required.
5. WEEKLY RESPONSIBILITIES
- Prepare creatives according to the weekly content plan.
- Review upcoming campaigns and requirements.
- Prepare multiple creative formats for digital platforms.
- Coordinate with the marketing team regarding upcoming projects and promotions.
- Organise new project photographs and marketing assets.
6. MONTHLY RESPONSIBILITIES
- Support the monthly digital marketing content calendar.
- Prepare campaign creative requirements in advance.
- Develop new creative concepts.
- Review the performance of different creative styles with the Digital Marketing Specialist.
- Update templates and marketing assets.
- Maintain an updated project-content library.
7. REQUIRED SOFTWARE SKILLS
Strong knowledge of:
- Adobe Photoshop
- Adobe Illustrator
- Canva
Knowledge of the following will be an advantage:
- Premiere Pro
- After Effects
- CapCut
- Figma
- Basic motion graphics
- Basic photo retouching and colour correction
8. REQUIRED SKILLS
- Strong creative thinking
- Good visual sense
- Understanding of typography and composition
- Good image selection and editing skills
- Ability to create premium-looking designs
- Understanding of social media formats
- Ability to work under deadlines
- Good communication and coordination skills
- Ability to handle multiple creative requirements
- Attention to detail
9. PREFERRED EXPERIENCE
Experience in any of the following industries will be preferred:
- Interior design
- Modular kitchens
- Furniture
- Architecture
- Real estate
- Construction
- Home improvement
- Lifestyle/premium brands
10. PERFORMANCE EXPECTATIONS
The Graphic Designer will be evaluated based on:
- Quality of creative work
- Timely completion of assignments
- Number and consistency of marketing creatives produced
- Brand consistency
- Creativity and innovation
- Quality of social media content
- Advertising creative quality
- Ability to support digital campaigns
- Coordination with marketing and branch teams
- Contribution to overall digital brand visibility
KEY PERFORMANCE PRINCIPLE
The role is not limited to making attractive designs. The Graphic Designer must create visual content that communicates the company's value, showcases its projects and supports digital marketing and lead generation.
11. KEY WORKING RELATIONSHIP
The Graphic Designer will work closely with:
Digital Marketing Specialist → Marketing Head → Sales Team → Designers → Branch Heads → Project Teams
The Digital Marketing Specialist will provide the marketing objective and campaign requirement, while the Graphic Designer will be responsible for developing the creative visual execution.