The Head of Marketing will drive brand growth across the hospital chain from the Greater Noida office.

Managing a team of 4–5 professionals, this leader will balance digital strategy with ground-level ATL/BTL activations, corporate outreach, PR, and doctor branding to maximize patient footfalls.

Key Responsibilities

Team Management & Leadership

* Lead, mentor, and monitor a high-performing team of 4–5 marketing professionals.

* Allocate budgets, set KPIs, and align team efforts across digital, offline, and PR verticals.

Digital & Content Marketing

* Execute digital campaigns (SEO, SEM, Paid Ads) to boost online consultations and hospital walk-ins.

* Oversee production of empathetic, medically accurate content like blogs, videos, and patient testimonials.

* Monitor digital analytics to optimize ROI on all online advertising spends.

ATL, BTL & Community Outreach

* Lead ATL (print, outdoor) and BTL (pharmacy tie-ups, local activations) campaigns in Delhi-NCR.

* Organize health camps in corporate offices, commercial markets, and residential apartments in Greater Noida.

* Build strategic partnerships with local corporate HRs and Resident Welfare Associations (RWAs).

Media Relations & PR





* Act as the main contact for Delhi-NCR media houses, journalists, and healthcare publications.

* Coordinate press conferences, draft press releases, and manage public relations.

Director & Doctor Branding

* Build and manage the personal brands and LinkedIn presence of directors and key medical specialists.

* Position senior doctors as industry thought leaders through media slots and speaking events.

Internal Branding & Patient Experience

* Standardize in-hospital signage, digital screens, and brochures to enhance the patient journey.

* Align hospital staff with brand values through internal communication campaigns.

- Required Qualifications & Experience

* 5 to 7 years of core marketing experience, preferably in healthcare, hospitals, or wellness.

* MBA or Master’s degree in Marketing, Communications, or a related field.

* Experience managing small teams and executing corporate/community medical camps.

* Existing network with regional media outlets and local bodies in Delhi-NCR.

Job Types: Full time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Manager - Business Development & Marketing (Dadri)
🏢 Vedansh Superspeciality Hospital & Heart Centre
📍 Dadri