- Plan and execute digital marketing campaigns for lead generation.
- Generate qualified leads through Google Ads, Meta Ads, LinkedIn and other digital platforms.
- Manage and optimize paid campaigns to improve lead quality and conversion.
- Conduct keyword research, audience targeting and competitor analysis.
- Track campaign performance, CPL, conversions and ROI.
- Manage website, landing pages and online lead forms.
- Coordinate with the sales team for lead follow-up and conversion.
- Prepare regular reports on leads, campaign performance and marketing results.