About Axis Max Life

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited.

Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery, and a well-trained human capital.

Axis Max Life has been consistently ranked among the best workplaces by the GPTW Institute, reflecting its commitment to creating a positive and empowering work environment.

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply

Job Description:

Job Title: Deputy Manager - CAT - Loyalty
Company Name: Axis Max Life Insurance

Job Description:
The Deputy Manager - CAT - Loyalty at Axis Max Life Insurance will be responsible for developing and implementing customer loyalty strategies to enhance client retention and satisfaction. The role involves analyzing customer feedback, monitoring loyalty program effectiveness, and managing various initiatives to engage customers effectively. This position requires coordination with multiple departments to ensure alignment with the overall business strategy and objectives.

Key Responsibilities:

- Develop and execute loyalty programs aimed at increasing customer retention and engagement.
- Analyze customer data and feedback to identify trends and generate actionable insights for program improvement.
- Collaborate with marketing, sales,



and customer service teams to ensure a cohesive approach to customer loyalty.
- Monitor the performance of loyalty initiatives and report on their impact on customer satisfaction and retention rates.
- Stay current on industry trends and best practices to keep loyalty initiatives relevant and effective.
- Lead cross-functional projects to enhance customer experience through improved loyalty offerings.
- Facilitate training sessions for staff on the importance of customer loyalty and how to effectively engage customers.

Skills and Qualifications:

- Bachelor's degree in Business Administration, Marketing, or a related field.
- 5+ years of experience in customer loyalty, CRM, or related roles.
- Solid analytical skills with the ability to interpret complex data sets.
- Excellent communication and interpersonal skills for stakeholder management.
- Proficient in customer relationship management (CRM) tools and data analysis software.
- Creative mindset with a passion for customer experience enhancement.
- Strong project management skills, with the ability to manage multiple initiatives simultaneously.

Tools Required:

- Proficiency in CRM software (e.g., Salesforce, HubSpot).
- Data analysis tools (e.g., Excel, SQL, Tableau).
- Project management software (e.g., Asana, Trello, Microsoft Project).
- Marketing automation tools (e.g., Marketo, Mailchimp).

This role offers the opportunity to play a crucial part in shaping the customer loyalty landscape at Axis Max Life Insurance, contributing to overall business success and customer satisfaction.

State:

Maharashtra

Branch:

Nagpur - GO2

Department:

Direct Sales Force

Function:

B CAT - Central Zone

Posted On:

05-Aug-2026

📌 Deputy Manager - CAT - Loyalty (Maharashtra)
🏢 AxisMaxlife
📍 Maharashtra