About Axis Max Life

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited.

Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery, and a well-trained human capital.

Axis Max Life has been consistently ranked among the best workplaces by the GPTW Institute, reflecting its commitment to creating a positive and empowering work environment.

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply

Job Description:

Job Description

Job Title

Regional Manager

Location

Branch Name (as per requirement)

Department

Bancassurance

Function

Bancassurance YBL - Sales

Reporting to

Zonal Head

Band

4A

Function Summary

The Bancassurance Department within Axis Max Life Insurance plays a critical role in driving the distribution of life insurance products through our strategic partnership with Yes Bank. This department leverages Yes Bank’s existing customer base and infrastructure to offer insurance solutions.

Bancassurance Department serves as a bridge between Axis Max Life Insurance Company and Yes Bank, ensuring that insurance products are effectively marketed and sold to a wide customer base, while maintaining high standards of customer service, compliance, and performance.

Below is a summary of the key functions typically performed by the Bancassurance Department:

- Sales and Distribution Management

- Customer Relationship Management

- Compliance and Regulatory Oversight

Job Summary

Regional Manager is a senior leadership role managing the Bancassurance partnership with Yes Bank (YBL) within the designated region and responsible for overseeing the sales, operations, and performance.



This position involves managing a team of sales agents, cluster managers, and support staff, ensuring the achievement of sales targets, operational efficiency, and high levels of customer satisfaction. The Regional Manager will be responsible for driving growth, expanding market share, and maintaining strong relationships with clients, partners, and stakeholders within the region.

Additionally, the candidate will suggest product synergies and identify various customer touch-points within Yes Bank for insurance sales opportunities. They will provide accurate and timely updates on competitors and best practices.

Key Responsibilities

- Will be responsible for the Bancassurance (YBL) partnership.

- Create and maintain engagement with regional Managers / Branch Managers and other key Yes Bank Head Office / Management Team members

- Lead a team of Sales Executives (Relationship Associates and Associate Sales Managers and Centre Managers) and monitor their input/output activity and ensure lead generation through various sources.

- Increasing insurance awareness and product penetration among Yes Bank’s customers.

-
Increasing insurance penetration among Yes Bank staff members

- Suggest sizzlers and R&R; platforms for Yes Bank’s employees who provide prospect leads as well as for Axis Max Life ’s dedicated sales team.

- Suggest product synergies and capture Yes Bank’s various customer touch-points for insurance sales opportunities. Provide accurate and timely competitor updates/best practices

Key skills required

Relationship Management, Leading people, process adherence

MEASURES OF SUCCESS:

Business Plan:

Adjusted MFYP (Rs.) - Plan v/s Actual

Activation Plan:

Seller Activation (%)



- Plan Vs Actual

Collections:

15th month Persistency (%) - >75%

Sales process Adherence:

1.Implementation of CRM

2.Governance Rhythm

3.Business Leakage & complaints

Effective Management of People:

1. Talent Retention - 70%

2. G2V2 retention - >90%.

3. Engagement Score – 85%

Customer centricity and satisfaction:

Effective Management of Customer as per Plan

Key Relationships (Internal /External)

1. Distribution leaders

2. HR Team

3. Training Team

4. Planning & Analytics Team

5. Yes Bank Management & Sales Team

Desired qualification and experience

- Graduate/ Post Graduate in any discipline

- Valuable communication skills – English & regional language (preferred)

- Age group: 35-45 years

- Preferably has own conveyance

- Must have 10-12 years of overall exp. in sales with a minimum of 5-6 years combined work experience in the fields of Life insurance sales management, Retail bank distribution, and Channel Management and/or DSA relationship

About Axis Max Life Insurance

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24, Axis Max Life Insurance has achieved a gross written premium of INR 29,529 Cr. For more information, please visit the company website at www.maxlifeinsurance.com.

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply

State:

Kerala

Branch:

Cochin - GO2

Department:

Bancassurance

Function:

Bancassurance YBL Branch Banking - Sales

Posted On:

16-Jun-2026

📌 Regional Manager - Branch Banking (Kerala)
🏢 AxisMaxlife
📍 Kerala