Requirement:

- Experience: 8–10+ years
- Industry: Fintech / Payments, D2C or Automotive
- Strong experience in Product Marketing / Brand Marketing / GTM
- Exposure to product positioning, market research, pricing, product adoption and sales enablement
- Field sales / customer-facing experience preferred
- Minimum 2 years stability in current and previous organization
- Education: MBA from reputed university
- Work Mode: Work From Office – Domlur,Bangalore
- Working Days: Monday to Friday
- BUDGET :18LPA

Job Title:

Designation- Product Marketing Manager

Job Location

 Bangalore

Job Type:

 5 Days working (Mon-Fri)

 WFO - Work From Office Only

Key Responsibilities:

 Carry out market research to continually discover need gaps that are valuable and lying unaddressed.

 Present the market opportunity, along with competitive differentiators, to management for possible

enhancement of a product line.

 Identify the attributes customers value, rank these for competing and Innoviti products, and build a

roadmap accordingly.

 Modify the value proposition to reflect the opportunity identified.

 Define metrics and targets for the product — including market share, revenue, and gross margin —

and put in place a plan to achieve them.

 Identify the various users of the product (in market and internal teams); visualize a day-in-the-life

calendar for each and work with the product design team to create user stories.

 Participate in daily stand-ups with the engineering and product design teams to evaluate the product

experience as it evolves, providing market feedback.

 Own the pricing and packaging strategy, getting it approved through the Finance department.

 Identify and continuously eliminate barriers to product adoption — awareness, legal, regulatory,

training, and customer usage.





 Build the go-to-market plan for awareness, consideration, and conversion, including the path-to-

purchase, in coordination with the digital marketing operations team.

 Define GTM strategies to acquire customers and drive adoption — association events, seminars, in-

field activities, ATL/BTL, and digital marketing promotions.

 Provide content guidelines and prepare content to shift user mindset at each stage of the path to

purchase, working with the content and design teams to finalize creative.

 Present ROI on planned versus executed GTM strategies to management on a regular (weekly) basis.

 Create and run promotions to boost usage, tracking the promotions budget and plan and adjusting it

as needed.

 Provide/arrange training for the field and inside sales teams.

 Set acquisition and usage targets for the sales teams, including incentive plans, and track achievement

through the MIS team.

 Track customer issues and feedback, and interface with business operations to protect customer

satisfaction, brand, and usage targets.

 Continuously study customer and competitive requirements to refine the roadmap.

 Travel regularly (historically 6–15 days a month) to meet customers for requirement insights and to

work alongside the sales team on ground-level challenges and opportunities.

Skills and Qualifications:

 8–10+ years of experience as a Product Marketing / Brand Manager.



 Field sales experience preferred.

 A dynamic go-getter with the ability to go the extra mile.

 Keen for new experience, responsibility, and accountability.



Preferably from Fintech/Payment,D2C And Automotive industries.

MBA from Reputed University.

Pay: ₹522,821.19 - ₹2,039,025.40 per year

Benefits:

- Versatile schedule
- Health insurance
- Leave encashment
- Life insurance
- Paid sick time
- Provident Fund

Work Location: In person

📌 Product Marketing Manager (India)
🏢 Kiara Global Services
📍 India