JOB DESCRIPTIONPosition: Digital Marketing Manager

Work Mode: Work From Home
Salary: Up to ₹40,000 per month
Working Days: Monday to Saturday
Working Hours: 9:30 AM to 6:30 PM

About the Role

We are looking for a creative, analytical, and result-oriented Digital Marketing Manager to develop, execute, and manage digital marketing strategies across multiple online platforms.

The candidate will be responsible for increasing brand visibility, generating leads, driving audience engagement, managing digital campaigns, and improving online presence through effective marketing strategies.

Key Job Roles & Responsibilities1. Digital Marketing Strategy

- Develop and implement comprehensive digital marketing strategies aligned with organizational goals.
- Plan monthly and quarterly digital marketing campaigns.
- Identify new digital marketing opportunities, platforms, and audience segments.
- Monitor industry trends and competitor activities.

2. Social Media Management

- Manage and grow social media platforms such as Instagram, Facebook, LinkedIn, YouTube, X, and other relevant channels.
- Develop social media calendars and campaign plans.
- Coordinate with the creative/content team for posts, videos, reels, creatives, and promotional materials.
- Increase followers, engagement, reach, and brand awareness.

3. Performance Marketing & Paid Campaigns

- Plan, launch, and manage paid advertising campaigns on platforms such as Google Ads and Meta Ads.
- Manage campaign budgets and optimize campaigns for better ROI.
- Monitor key metrics such as impressions, clicks, CTR, CPC, CPL, conversions, and engagement.
- Conduct A/B testing of advertisements, audiences, creatives, and landing pages.

4. Lead Generation

- Develop digital strategies to generate quality leads and registrations.
- Create campaigns for events, programs, partnerships, products, and organizational initiatives.
- Work closely with the sales/business development team to improve lead conversion.
- Track leads from different digital channels and analyze campaign performance.

5. Content Marketing

- Plan and coordinate digital content including:
- Social media posts




- Reels and short-form videos
- Blogs and articles
- Email campaigns
- Promotional creatives
- Website content
- Ensure content is engaging, relevant, consistent, and aligned with the brand.

6. SEO & Website Management

- Develop and implement basic SEO strategies to improve organic visibility.
- Conduct keyword research and identify content opportunities.
- Monitor website traffic, search rankings, and organic performance.
- Coordinate with website/development teams for SEO and content improvements.

7. Email & WhatsApp Marketing

- Plan and execute email marketing campaigns.
- Develop audience-specific communication and promotional campaigns.
- Coordinate WhatsApp marketing and digital outreach campaigns where applicable.
- Monitor open rates, click-through rates, responses, and conversions.

8. Analytics & Performance Reporting

- Monitor and analyze digital marketing performance on a regular basis.
- Prepare weekly and monthly marketing reports.
- Track KPIs including reach, engagement, website traffic, leads, conversions, and campaign ROI.
- Use tools such as Google Analytics, Google Search Console, Meta Business Suite, and advertising dashboards.

9. Brand & Campaign Management

- Maintain consistency in brand communication across digital platforms.
- Plan promotional campaigns for events, launches, announcements, and special initiatives.
- Coordinate with internal teams, designers, content creators, and external agencies when required.

10. Team Coordination

- Coordinate with graphic designers, video editors, content writers, social media executives, and other team members.
- Assign and track marketing activities and deadlines.
- Ensure campaigns and content are delivered on schedule.
- Take ownership of digital marketing targets and deliverables.





Required Skills

- Strong knowledge of digital marketing concepts and strategies.
- Excellent understanding of social media marketing.
- Experience with Meta Ads and Google Ads.
- Knowledge of SEO, SEM, content marketing, and lead generation.
- Good understanding of digital analytics and campaign reporting.
- Strong creative thinking and problem-solving skills.
- Excellent written and verbal communication.
- Ability to analyze data and make data-driven decisions.
- Strong project management and multitasking abilities.
- Ability to work independently in a Work From Home environment.

Preferred Qualifications

- Bachelor's/Master's degree in Marketing, Business Administration, Communications, or a related field.
- 2+ years of experience in digital marketing or a similar role preferred.
- Experience managing paid advertising campaigns and social media platforms.
- Experience in education, events, startups, technology, or service-based organizations will be an added advantage.

Key Performance Indicators (KPIs)

The selected candidate will be expected to contribute towards:

- Growth in social media reach and engagement.
- Increased website traffic and online visibility.
- Generation of qualified leads.
- Improvement in lead conversion rates.
- Successful execution of digital campaigns.
- Improved advertising ROI and reduced cost per lead.
- Growth in registrations, inquiries, and audience participation.
- Consistent and timely delivery of digital marketing campaigns.

Compensation & Work Schedule

Salary: Up to ₹40,000 per month, based on experience, skills, and performance.

Work Mode: Work From Home
Working Days: Monday to Saturday
Working Hours: 9:30 AM to 6:30 PM

Ideal Candidate

We are looking for someone who is creative, proactive, analytical, target-oriented, and passionate about digital marketing, with the ability to take ownership of campaigns from planning to execution and measurable results.

Pay: ₹20,000.00 - ₹40,000.00 per month

Advantages:

- Versatile schedule
- Provident Fund
- Work from home

Work Location: Remote

📌 Digital Marketing Manager (India)
🏢 GAVI
📍 India