Job Summary:

We are seeking an ambitious, results-driven SEO & Digital Marketing Executive to join our growing team. The primary goal for this role is to drive our website to rank #1 across all target territories using advanced SEO and Generative Engine Optimization (GEO) strategies.

In addition to search ranking, you will manage Meta Ads and Google Ads to deliver high-quality leads, prepare SEO-optimized digital content, and maintain our WordPress website.

Key Responsibilities:

1. SEO & GEO (Generative Engine Optimization):

- Execute regional and territorial SEO strategies to secure rank #1 positions for target keywords across all locations.
- Optimize website content for AI search engines (ChatGPT, Google AI Overviews, Perplexity) to ensure high visibility in conversational search results.
- Perform complete on-page, off-page, local SEO, and technical optimizations (schema, Core Web Vitals, site speed, indexing).
- Build high-quality local citations and authoritative backlinks across target territories.

2. Paid Ads & Lead Generation (Meta & Google Ads):

- Plan, launch, and manage lead generation campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, PMax).
- Continuously monitor campaign KPIs (CPL, CTR, CPA, ROAS) to ensure maximum ROI and high-quality lead generation.
- Perform A/B testing on ad creative assets, ad copy, targeting, and landing pages to reduce acquisition costs.

3. WordPress & Website Management:





- Manage day-to-day operations on our WordPress website (updating pages, publishing blogs, fixing broken links, plugin updates).
- Ensure mobile responsiveness, quick load times, and overall site performance. Implement CRO (Conversion Rate Optimization) tactics on landing pages to convert traffic into leads.

4. Content Preparation:

- Draft SEO-friendly copy for web pages, landing pages, blog posts, and ad campaigns.
- Work alongside design and video teams to create high-converting ad copy and social content.

Requirements:

- Experience: 2–3 years of hands-on experience in Digital Marketing, SEO, and Paid Media management.
- SEO & GEO: Proven track record of improving keyword rankings and territory-based SEO.
- Paid Ads: Demonstrated capability running Meta Ads Manager and Google Ads dashboards focused on lead generation.
- CMS: Proficiency in WordPress (Elementor/Gutenberg, RankMath/Yoast SEO).
- Tools: Hands-on experience with Google Analytics (GA4), Google Search Console, Ahrefs/Semrush, Google Tag Manager, and Meta Ads Manager.
- Communication: Strong content writing and written communication skills.

Benefits: Competitive salary package Growth opportunities in performance marketing and SEO leadership Collaborative work setting

Experience: Digital marketing: 1 year (Required)

Pay: ₹18,000.00 - ₹25,000.00 per month

Work Location: In person

📌 SEO & Digital Marketing Expert (India)
🏢 BuildOwn Developers
📍 India