Experience: Minimum 2 Years (Digital Marketing Industry Only)
Employment Type: Full time - Immediate Joiner
Work Mode: On-site
Reporting To: Director

Team Management: 10-Member Marketing Team

About the Role
We are looking for a hands-on Digital Marketing Expert with a minimum of 2 years of practical experience who can independently plan, execute, analyze, and improve digital marketing activities.

The ideal candidate should be comfortable working independently without constant supervision, managing multiple projects simultaneously, generating leads, improving online visibility, and managing a team of 10 people.

This is an execution-focused role. The candidate must have real hands-on experience, not just theoretical knowledge.

Key Responsibilities
SEO & Content Marketing

- Plan and execute complete SEO strategies.
- Handle On-Page SEO, Off-Page SEO, Technical SEO basics, and Link Building.
- Conduct keyword research, competitor analysis, website audits, and SEO performance analysis.
- Build and manage quality backlink and outreach campaigns.
- Manage guest posting and publisher outreach.
- Identify SEO issues and implement corrective actions.
- Plan, write, edit, and manage blogs and SEO-focused content.
- Track rankings, organic traffic, conversions, and other key SEO metrics.
- Use Google Search Console, Google Analytics, and other SEO tools for analysis and reporting.

Social Media / SMO

- Develop and execute social media strategies.
- Create engaging social media posts, creatives, captions, and content calendars.
- Create and manage Reels/short-form video content.
- Manage social media platforms and improve engagement and reach.
- Monitor trends and develop content around relevant topics.
- Analyze social media performance and optimize campaigns accordingly.

AI & Marketing Automation

- Implement AI-powered automation for lead generation and marketing workflows.
- Set up and manage sales automation and lead nurturing workflows.
- Work with WhatsApp automation/chatbots for lead engagement and follow-ups.
- Set up and manage email marketing automation, campaigns, sequences, and follow-ups.
- Automate lead capture, qualification, assignment, follow-up, and reporting.




- Explore and implement AI tools that improve marketing and sales productivity.

Paid Advertising

- Plan, launch, manage, and optimize Meta Ads (Facebook & Instagram).
- Manage Google Ads campaigns, including search and lead-generation campaigns.
- Monitor CPC, CTR, CPL, conversion rates, ROAS, and campaign performance.
- Conduct audience, keyword, creative, and landing-page testing.
- Optimize campaigns to generate high-quality leads within budget.

Outreach & Lead Generation

- Develop and execute B2B lead-generation strategies.
- Manage email and publisher outreach campaigns.
- Handle guest post outreach and link-building campaigns.
- Identify relevant websites, publishers, prospects, and business opportunities.
- Build databases and maintain accurate lead/prospect information.
- Develop effective follow-up processes to improve conversions.

Team Management

- Independently manage and coordinate a 10-member marketing team.
- Assign daily and weekly tasks based on priorities and team capabilities.
- Monitor team productivity, deadlines, and deliverables.
- Review the quality of SEO, content, social media, outreach, and marketing work.
- Train and guide team members where required.
- Identify performance gaps and take corrective action.
- Conduct regular team follow-ups and maintain accountability.
- Ensure projects are completed on time and according to company standards.

Reporting & Performance

- Report directly to the Director.
- Prepare regular marketing and performance reports.
- Track leads, conversions, website traffic, rankings, ad performance, social media growth, and campaign ROI.
- Present key insights, challenges, and recommendations to management.
- Take ownership of marketing targets and continuously improve performance.

Required Skills & Experience
Mandatory:

- Minimum 2 years of hands-on digital marketing experience.
- Strong practical experience in Technical SEO,



content writing and digital marketing execution.
- Proven experience with On-Page SEO, Off-Page SEO, Link Building, and SEO Analysis.
- Experience in blogging and content marketing.
- Hands-on experience with social media management, post creation, and Reels creation.
- Practical experience with Meta Ads and Google Ads.
- Experience with guest posting, outreach, and publisher/link-building campaigns.
- Experience with WhatsApp automation and email marketing automation.
- Understanding of AI tools and marketing automation.
- Strong analytical and problem-solving skills.
- Excellent multitasking and time-management abilities.
- Ability to independently manage multiple marketing activities.
- Experience managing or coordinating a team is highly preferred.

The Ideal Candidate
We are looking for someone who is:

- Hands-on and execution-focused
- Independent and self-driven
- Comfortable taking ownership of tasks from start to finish
- Able to multitask across SEO, social media, paid ads, automation, and lead generation
- Strong in analysis and decision-making
- Comfortable managing a team and delegating work
- Results-oriented and focused on lead generation and business growth
- Quick to learn new AI tools, platforms, and automation technologies
- Able to work under deadlines and manage multiple priorities
- Comfortable reporting directly to senior management

Important
This is not a purely managerial or theoretical position.

The candidate must be able to personally execute digital marketing tasks, analyze results, identify problems, implement solutions, and guide the team based on practical knowledge.

Candidates who require constant supervision or have only theoretical knowledge of digital marketing may not be suitable for this role.

Key Performance Areas

- Organic traffic and SEO growth
- Quality backlink acquisition
- Keyword ranking improvements
- Lead generation
- Meta & Google Ads performance
- Social media growth and engagement
- Content production
- Outreach and guest posting
- Marketing automation
- WhatsApp and email follow-ups
- Team productivity and task completion
- Overall marketing ROI

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Digital Marketing Expert (India)
🏢 axona digital private
📍 India