- Develop and implement marketing strategies to promote the company’s products and services.
- Plan and manage marketing campaigns across digital, social media, print, and other promotional channels.
- Conduct market research to identify customer needs, market trends, and recent business opportunities.
- Manage social media platforms, advertising campaigns, and promotional content to increase brand awareness.
- Monitor marketing performance, analyse results, and prepare reports with recommendations for improvement.
- Coordinate with sales and other departments to support business growth and achieve revenue targets.
- Manage marketing budgets, promotional activities, and relationships with external agencies or suppliers.
- Develop and maintain the company’s brand image and ensure consistent marketing communication.
- Organise promotional events, exhibitions, campaigns, and customer engagement activities.
- Supervise and guide marketing staff, allocate duties, and monitor their performance.
- Build relationships with customers, business partners, and other stakeholders.