Job Description: SEO Specialist (Search Engine Optimization)Position

SEO Specialist

Job Summary

We are looking for a results-driven SEO Specialist to improve our website's organic search performance, increase traffic, and enhance online visibility. The ideal candidate should have strong technical SEO knowledge, experience with up-to-date search optimization strategies, and the ability to analyze data to drive continuous improvements.

Key Responsibilities

- Develop and execute comprehensive SEO strategies to improve organic rankings.
- Conduct keyword research and competitor analysis to identify growth opportunities.
- Perform detailed SEO audits and recommend technical improvements.
- Optimize on-page and off-page SEO elements.
- Build and manage high-quality backlink strategies.
- Monitor website performance using SEO tools and analytics platforms.
- Prepare weekly and monthly SEO performance reports with actionable insights.
- Implement and optimize Google Ads campaigns to support digital marketing goals.
- Optimize content for Answer Engine Optimization (AEO) to improve visibility in AI-powered search and featured answers.
- Implement Generative Engine Optimization (GEO) strategies to improve discoverability in AI search platforms and generative search experiences.
- Collaborate with content, design, and development teams to implement SEO best practices.
- Track search engine algorithm updates and adjust strategies accordingly.
- Improve website speed, Core Web Vitals, mobile usability, and overall technical performance.

Required Skills





- Search Engine Optimization (SEO)
- Technical SEO
- On-Page SEO
- Off-Page SEO
- Local SEO
- SEO Audit
- Keyword Research
- Competitor Analysis
- Backlink Building & Link Acquisition
- SEO Reporting & Performance Analysis
- Google Ads (Search, Display, Performance Max)
- Google Analytics 4 (GA4)
- Google Search Console
- Google Tag Manager
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- Content Optimization
- HTML, CSS, and basic JavaScript understanding
- Core Web Vitals Optimization
- Schema Markup
- Site Architecture & Internal Linking
- Excel/Google Sheets for reporting and analysis

Preferred SEO Tools

- SEMrush
- Ahrefs
- Screaming Frog SEO Spider
- Google Search Console
- Google Analytics 4
- Google Keyword Planner
- Moz
- Surfer SEO
- PageSpeed Insights
- GTmetrix

Qualifications

- Bachelor's degree in Marketing, Computer Science, Business, or a related field BCA)
- 2+ years of hands-on experience in SEO and digital marketing.
- Experience managing Google Ads campaigns.
- Strong analytical and problem-solving skills.
- Excellent communication and reporting abilities.

Key Performance Indicators (KPIs)

- Growth in organic traffic
- Improvement in keyword rankings
- Increase in conversions and leads
- Website health and technical SEO score
- Backlink quality and domain authority growth
- Click-through rate (CTR) improvements
- ROI from Google Ads campaigns
- Timely delivery of SEO reports and recommendations

Pay: ₹12,000.00 - ₹15,000.00 per month

Work Location: In person

📌 EXPERT SEO search engine optimise (India)
🏢 KD Tech Branding
📍 India