Balaji Plastic is a trusted manufacturer of PP (Polypropylene) granules and plastic raw materials since 2007. We specialize in plastic recycling and supply high-quality PP granules to manufacturers across the automobile, furniture, appliance, and injection molding industries. With a strong commitment to quality, sustainability, and customer satisfaction, we serve businesses across India with reliable plastic raw material solutions.

As we continue to expand our digital presence and reach more manufacturers across India, we are looking for a skilled and result-oriented Digital Marketing Executive to lead our SEO and Google Ads initiatives.

Role Overview

We are seeking a performance-driven professional who can help increase our online visibility, generate quality B2B leads, improve our Google rankings, and maximize returns from Google Ads campaigns.

The ideal candidate should have hands-on experience in SEO, Google Ads, keyword research, lead generation, and website optimization.

Key ResponsibilitiesSearch Engine Optimization (SEO)

- Perform keyword research for products and industry-related searches.
- Optimize website pages, content, and product listings for search engines.
- Improve website rankings for relevant keywords.
- Manage Google Search Console and Google Analytics.
- Create and execute on-page and off-page SEO strategies.
- Monitor website traffic, rankings, and SEO performance.
- Build quality backlinks and improve domain authority.
- Suggest website improvements to enhance user experience and conversions.

Google Ads Management

- Plan, create, and manage Google Search Ads campaigns.
- Conduct keyword and competitor research.
- Optimize campaigns to generate high-quality B2B inquiries.
- Monitor CTR, CPC, conversion rates, and campaign performance.




- Create and manage negative keyword lists.
- Continuously improve ad performance and ROI.
- Generate monthly performance reports and insights.

Lead Generation

- Focus on generating inquiries from manufacturers and industrial buyers.
- Improve website conversion rates through landing page optimization.
- Track and report lead generation metrics.

What We Offer

- Opportunity to work directly with management and contribute to business growth.
- Long-term growth opportunity in a growing manufacturing company.
- Performance-based incentives for achieving lead generation targets.
- Supportive work setting with decision-making freedom.
- Google Ads advertising budget will be fully provided by the company. The candidate will be responsible for planning, managing, and optimizing campaigns.

Required Skills

- Strong understanding of SEO fundamentals and best practices.
- Hands-on experience with Google Ads.
- Knowledge of Google Analytics and Google Search Console.
- Experience with keyword research and competitor analysis.
- Understanding of lead generation strategies.
- Basic understanding of website structure and WordPress.
- Analytical mindset with attention to detail.

Preferred Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
- 1–3 years of experience in SEO and Google Ads.
- Experience in B2B, manufacturing, industrial, or raw material industries is a plus.

Success in This Role Means

- Increased website traffic and search rankings.
- Higher number of quality business inquiries.
- Improved return on advertising spend.
- Strong online visibility for Balaji Plastic across India.
- Consistent growth in qualified leads and business opportunities.

Pay: ₹3,000.00 - ₹5,000.00 per month

Benefits:

- Flexible schedule

Work Location: In person

📌 Digital Marketing Executive – SEO & Google Ads (India)
🏢 Balaji Plastic
📍 India