About Axis Max Life

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited.

Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery, and a well-trained human capital.

Axis Max Life has been consistently ranked among the best workplaces by the GPTW Institute, reflecting its commitment to creating a positive and empowering work setting.

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply

Job Description:

Job Title: Senior Officer - CAT - Loyalty
Company Name: Axis Max Life Insurance

Job Description:
The Senior Officer - CAT - Loyalty will be responsible for developing and executing loyalty programs that enhance customer engagement and retention. This role involves managing customer segmentation, analyzing customer data, and crafting targeted strategies that drive loyalty and profitability. The Senior Officer will collaborate with marketing, sales, and product teams to ensure alignment in loyalty initiatives and will also monitor program performance to recommend improvements.

Key Responsibilities:

- Design and implement loyalty programs aimed at increasing customer satisfaction and retention.
- Analyze customer behavior and feedback to identify trends and opportunities for program enhancement.




- Collaborate with cross-functional teams to align loyalty strategies with overall business objectives.
- Monitor and report on program performance metrics, suggesting adjustments as necessary.
- Conduct market research to stay informed about industry trends and competitor loyalty programs.
- Develop engaging communication strategies to promote loyalty initiatives to customers.
- Manage stakeholder relationships, ensuring customer needs are at the forefront of loyalty strategies.
- Lead projects that require cross-functional coordination and compliance with company standards.

Skills Required:

- Strong analytical skills with a focus on customer behavior analysis.
- Excellent communication and interpersonal skills for effective collaboration with teams.
- Proficiency in data analysis tools and customer relationship management (CRM) systems.
- Ability to manage multiple projects simultaneously with attention to detail.
- Strategic thinking with a creative approach to problem-solving.
- Understanding of loyalty marketing principles and best practices

Tools Required:

- Proficiency in Microsoft Excel for data analysis and reporting.
- Familiarity with CRM software (e.g., Salesforce, HubSpot).
- Experience with data visualization tools (e.g., Tableau, Power BI).
- Knowledge of marketing automation platforms.
- Basic understanding of statistical analysis software is a plus.

This position requires a proactive individual who can drive the loyalty agenda within Axis Max Life Insurance, ensuring the delivery of exceptional customer experiences that foster long-term relationships.

State:

Maharashtra

Branch:

Nashik - GO3

Department:

Direct Sales Force

Function:

Loyalty - Central Zone

Posted On:

13-May-2026

📌 Senior Officer - CAT - Loyalty (Maharashtra)
🏢 AxisMaxlife
📍 Maharashtra