Position: Growth Engineer

Location: Remote

Working Days: Monday to Friday

Experience Required: 2-4 years

Growth Engineer

About the role

You own PLG execution, lifecycle marketing, and attribution for Slate, plus Slate Index and Hub SEO. The PLG roadmap and instrumentation plan already exist , this is a build-and-run role, not a from-scratch design one. You'll ship the instrumentation, wire up the automation, and own the numbers behind the funnel, working closely with Anand's team on technical SEO execution.

What you own

- Slate's PLG roadmap , acquire, activate, monetize, expand
- Lifecycle marketing in Customer.io, including the activation email sequence
- Attribution across paid, SEO, and content , what's actually driving pipeline
- PostHog instrumentation and event tracking
- Slate Index and Hub SEO technical execution, working with Anand's team

What it takes to succeed

- You think in funnels and events, not campaigns. Activation, aha-moments, and expansion are what you're instrumenting for , lifecycle marketing is one output, not the whole job.
- You build rather than wait. Comfortable wiring up instrumentation, automation,



and tracking yourself via SQL or no-code tools when that's faster than filing a ticket with engineering.
- You trust data over instinct. You can trace what's actually driving pipeline across paid, SEO, and content, and act on that , not on which channel feels like it's working.
- You've shipped work that moved a real number. Not just launched a sequence or a dashboard, but something with attributable, measurable impact.

Must have

- Hands-on experience with a lifecycle tool (Customer.io, Braze, or similar) and a product analytics tool (PostHog, Mixpanel, Amplitude)
- Understands PLG funnels , activation, aha-moments, expansion , not just email sends
- Comfortable with SQL or no-code automation (Zapier, Make) to get instrumentation live without waiting on engineering
- Has shipped attribution or lifecycle work that changed a real metric

Positive to have

- PLG experience at a SaaS company, in-house or agency-side
- Familiarity with AEO / AI-visibility concepts
- Webflow or CMS familiarity

📌 Growth Engineer (India)
🏢 PinnacleU
📍 India