About Traya HealthTraya is a science-backed hair and wellness brand solving hair loss through a holistic, three-science approach — combining dermatology, Ayurveda, and nutrition. As we scale both our digital presence and our offline clinic network, video has become one of our most powerful engines for education, trust, and discovery. We're looking for someone who lives and breathes YouTube to own and accelerate that engine.About the RoleYouTube is not just a content platform for us — it's a discovery system. This role exists to make Traya win on both of YouTube's engines: search and suggested. You'll own the strategy and execution behind videos that compound over time and videos engineered to be recommended, while extending our reach into Google results and AI-driven discovery surfaces.What You'll DoOwn YouTube growth across Traya's channel(s) — strategy, planning, packaging, and performanceMaster the two engines of YouTube discovery — search and suggested — and build a content mix designed to win eachDesign for the metrics that drive the algorithm: click-through rate, retention, and viewer satisfactionBuild evergreen, search-led video content that compounds,



alongside content engineered for recommendationsLeverage YouTube's role in Google search results and AI-driven discovery to extend organic reach beyond the platformBring a solid point of view on packaging and storytelling — titles, thumbnails, hooks, and narrative structure — not just keyword optimisationWork closely with creative, brand, and performance teams to translate insights into repeatable content playbooksTrack, analyse, and report on channel performance, turning data into sharper creative decisionsWhat We're Looking ForHands-on YouTube experience — you've grown a channel or run YouTube content and understand, from experience, why videos win or stallA confident grasp of YouTube SEO, packaging, and retention mechanicsAn understanding of how YouTube connects to broader search and AI-powered discoveryStrong creative judgment paired with genuine comfort with dataAn ownership mindset and comfort working across multiple accounts or channelsComfort using AI tools to work faster — our team will help you level upGood to Have7+ years of experience in D2C, health, wellness, or education-led content categoriesFamiliarity with tools like TubeBuddy, vidIQ, or YouTube Studio analytics at depthBasic understanding of video production workflows (scripting, editing collaboration)Why Join TrayaOwn a high-impact growth channel at a fast-scaling D2C brandWork directly with a team that treats content as a science, not a lotteryReal room to experiment, fail fast, and build playbooks from scratch

📌 Youtube Growth Head (Maharashtra)
🏢 Traya
📍 Maharashtra