International Marketing Executive
Experience: 3–4 Years
Work Mode: Remote / Offshore
Employment Type: Full-Time
Compensation: Commensurate with experience and capability
About the Role
We are looking for a proactive and results-oriented International Marketing Executive to drive B2B lead generation, international prospecting, outbound campaigns, and sales-development activities across global markets.
The ideal candidate will have strong hands-on experience with Apollo.io, LinkedIn Sales Navigator, Dripify, and LinkedIn automation tools, with the ability to identify the right decision-makers, build targeted prospect lists, execute personalized outreach campaigns, and generate qualified business opportunities.
Key Responsibilities
- Identify and build targeted B2B prospect lists across international markets.
- Research companies, decision-makers, CXOs, IT Heads, HR Heads, and other relevant stakeholders.
- Use Apollo.io and LinkedIn Sales Navigator for account and prospect identification.
- Execute LinkedIn outreach campaigns using Dripify and similar automation tools.
- Create personalized connection requests, follow-ups, and email outreach campaigns.
- Segment prospects based on industry, geography, company size, technology, and business requirements.
- Develop and execute outbound lead-generation campaigns for international markets.
- Monitor campaign performance and continuously optimize targeting, messaging, and follow-up strategies.
- Qualify prospects and coordinate with the Sales / Business Development team to schedule qualified meetings.
- Research target industries, competitors,
market segments, and potential customer profiles.
- Identify business opportunities across the USA, Europe, Middle East, and other international markets.
- Maintain accurate prospect databases, campaign records, and follow-up statuses.
- Track key lead-generation metrics, including prospects contacted, response rates, qualified leads, and meetings booked.
- Prepare regular reports on lead-generation activities, campaign performance, and outcomes.
Required Skills & Experience
- 3–4 years of experience in B2B Marketing, International Marketing, Lead Generation, Demand Generation, Inside Sales Support, or a similar role.
- Strong hands-on experience with Apollo.io and LinkedIn Sales Navigator.
- Practical experience with Dripify or similar LinkedIn automation platforms.
- Proven experience in international B2B prospecting and outbound campaigns.
- Strong understanding of lead generation, ICP identification, prospect segmentation, and account targeting.
- Excellent written and verbal English communication skills.
- Robust research, analytical, organizational, and follow-up abilities.
- Ability to work independently in a remote/offshore environment.
- Good knowledge of MS Excel / Google Sheets and CRM or lead-management processes.
Preferred Industry Background
Candidates with experience in any of the following industries will be preferred:
- IT Services
- SAP / ERP
- Digital Transformation
- B2B SaaS
- Technology Consulting
- Staffing / Recruitment
- Enterprise Software
- Cloud Services
- AI / ML
- Web & Mobile Application Development
Ideal Candidate
The ideal candidate should be:
- Target-oriented and focused on measurable business outcomes.
- Strong at identifying relevant decision-makers rather than simply generating large databases.
- Comfortable working with marketing automation and technology-enabled prospecting tools.
- Creative in developing personalized outreach messages and campaigns.
- Persistent and disciplined with follow-ups and lead nurturing.
- Self-driven and comfortable working with minimal supervision.
- Interested in international markets and B2B technology businesses.
- Comfortable working with targets, campaign KPIs, and performance metrics.
What We Offer
- Opportunity to work on international B2B marketing and demand-generation campaigns.
- Exposure to global customers, industries, and technology markets.
- Hands-on experience with modern prospecting and marketing automation tools.
- Opportunity to collaborate with Sales, Business Development, Technology, and Leadership teams.
- Ownership of international lead-generation campaigns.
- Growth opportunities into broader International Marketing, Demand Generation, or Business Development responsibilities.
📌 International Marketing Executive (India)
🏢 Devdort
📍 India