MANAGER – PROGRAMMING STRATEGY & INSIGHTS (QUANTITATIVE), HINDI MOVIES
Job Description
About the Role:
At JioStar, content decisions are no longer driven by instinct alone. They are powered by audience intelligence, behavioral insights, and data-led experimentation at scale.
We are looking for a high-calibre strategy and analytics skilled to help shape the future of programming for Hindi Movies. This role sits at the intersection of consumer insights, business strategy, content performance and monetization; leveraging large-scale viewership data to influence what millions watch across TV.
This is a high-visibility role with a direct impact on viewership growth, advertising performance, and programming strategy.

Key Responsibilities:
Audience Strategy & Consumer Intelligence
- Translate audience and consumption data into strategic recommendations that drive viewership growth across channels
- Analyze viewership trends, consumer cohorts, market shifts and competitive programming landscapes to uncover growth opportunities.
- Drive data-led recommendations on scheduling,



slot optimization, and programming interventions.
- Identify macro trends, seasonality, festivals, and external factors influencing audience behavior and consumption patterns.

Growth, Monetization & Business Impact
- Partner with Programming and Revenue teams to optimize audience delivery, advertising yield and content monetization.
- Recommend data-backed scheduling and inventory strategies to improve GRP performance while enhancing viewer experience.
- Support critical business moments including major sporting events, World television premieres and competitive programming periods through predictive analysis and strategic interventions.
- Balance consumer engagement goals with commercial outcomes to drive sustainable business impact.

Strategic Business Partnering
- Collaborate with senior stakeholders across Programming, Sales, Distribution, and Business teams to influence decision-making.
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📌 Manager - Programming Strategy and Insights (Quantitative), Hindi Movies (Mumbai)
🏢 JioStar
📍 Mumbai