Designation Senior Manager- Marketing, Health Foods Organic India

Function Packaged Beverages
Location Bengaluru

Reporting To
SVP & Business Head - Organic India

Job Description

What are the Key Deliverables in this role?

Financial Outcomes

Marketing Strategy & Execution
- Drive growth agenda for Health Foods portfolio of Organic India
- Define mid-long term brand strategy; define year priorities/activities to ensure movement towards mid-long-term goals.
- Deliver on Brand Business Performance by meeting committed: Net Sales Revenue, gross margin & MAPE for portfolio .
- Define and implement go-to-market strategies for brand focused on long term sustainable and profitable growth - ATL/ BTL mix and budget, media mix, launch/re-launch/exit-decisions.
- Lead Cost Savings/Gross margin improvement to help deliver on consumer value proposition.

Customer Service
- Create distinctive brand associations, memory structures for the brand in minds of consumers
- Collaborate with tech companies to create & deliver campaigns to enable consumer actions a scale.




- Ahead of industry growth in tea by ensuring gain in market share, Consumption growth by increased household penetration
- Be the visible voice and advocate for the consumer within the organization.
- Responsible for brand health performance on critical metrics such as market share, TOM, SPONT, penetration, PDO
- Use Consumer Insights on needs gap and industry trends as inputs for developing marketing activities for maximizing chance in the category.
- Work closely with Shopper & Trade Marketing, Sales teams to analyze sales & market data to develop & deliver relevant initiatives
- Monitor & influence demand forecasting and adapt plans on the portfolio as required.

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Internal Processes

Brand Communication, Media Strategy & Planning
- Develop, embed, and manage the brand positioning, visual identity and communication blueprint working with brand managers/Consumer Insights team/Creative agencies.
- Develop and

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