Job Purpose
Coordinate & achieve the specified sales areas sales targets of white cement & new products in trade sales through prospecting, identifying project sites through retaining & attracting new customers, demand generation activities, product promotion activities so as to contribute in achieving the sales targets
Job Context & Major Challenges
1. The White Cement industry currently has surplus capacity. The advent of substitutes has resulted in a major decline in White cement applications. The trend is towards use of modern and convenient applications. The other direct competitor (JK) is not firm on policies and resorts to heavy price cutting and extended credit. JK is also not serious when it comes to expansion of market. Birla White has to lead in expanding the market by promoting applications. Adding to this is the heavy MRP based excise which results in high prices for white cement as compared to grey cement
2. White Cement is a low involvement product. It is an ingredient in exterior/interior finishes but the company cannot showcase a readymade finished product.



All applications are through outside agencies hence the company has no control over the finish
Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)KRA1Accountability: Sales collection, C form collection & Ugai management* Monitoring & reviewing company & freight outstanding
* Reviewing the ageing of debtors on a daily basis
* Collections of cheques, DD from customers
* Coordination with DIC for ensuring collections in time
* Development & periodic review of critical ugai indicators
* Collection of all the C forms from the parties
* Ensure that the C forms are in proper format with all supporting and are dispatched to plant in time
* To involve in Stock plans with DIC and give detailed forecast to ensure achieving 90% accuracy in I2 plan.KRA2Achieving sales targets
Achieving sales targets of white cement & recent products* Ensure frontline implementati

📌 Branch Manager (Guwahati)
🏢 Financial services
📍 Guwahati