About NowPurchase
NowPurchase is transforming the $140B metal manufacturing industry—the backbone of infrastructure, transportation, and industrial growth. We are building India’s most trusted digital procurement platform for metal manufacturers while creating an operating system that makes procurement smarter, faster, and autonomous.
Having worked with 100+ foundries across India, we’re now scaling aggressively—across regions, products, and value-added solutions. Our momentum has been recognized globally and nationally, including:
- Financial Times High-Growth Companies Asia-Pacific (2024 & 2025)
- Creative Startup of the Year – Eastern Leadership Awards 2025
- Dun & Bradstreet Startup50 Award
- India’s first-ever ESOP buyback by a B2B commerce startup (2024)

Why this role matters?
This is not a transactional sales role.
You will own customer growth, build long-term relationships with foundries, and drive adoption of high-impact, value-added products like CarbonMax, GraphiMax, MagMax, BariMax, and specialized additives.
This category is a top strategic priority for leadership,



giving you direct visibility, ownership, and career acceleration.

Your Role at a Glance
Role: Business Development / Technical Sales
Experience: 3–7 years
Location: Coimbatore/ Chennai
Reporting to: Assistant General Manager – Sales
Qualification: B.Tech Graduate (MBA is a plus)

What You’ll Be Doing
- Drive consultative, solution-led sales of value-added industrial products
- Build and grow key foundry accounts across regions
- Identify new customers and unlock repeat, high-value business
- Work closely with technical teams to conduct trials and prove product performance
- Collaborate with procurement and operations to ensure seamless order execution
- Track market trends, competition, and customer insights to shape category growth
- Own pricing conversations by demonstrating technical and commercial value

What Your Day Actually Looks Like
- Meeting foundry owners, plant heads, and prod

📌 Business Development (Chennai)
🏢 NowPurchase
📍 Chennai