AI-First Outbound / GTM Engineer — FreelanceCompany: Flowace Technologies (flowace.ai)
Engagement: Freelance, 4 hours/day × 5 days/week
Experience: 3+ years hands-on in outbound / GTM engineering
Location: Remote (India timezone overlap required)
Reports to: Head of Growth

Individual freelancers only. Agencies will not be considered.

Why this role exists
Flowace is a bootstrapped, profitable workforce productivity and time-tracking platform. 650+ enterprise clients, 80,000+ users, eight years in the market. Almost all of that came from inbound and referral.

Outbound, at Flowace, is currently at 0-1 stage. There is limited infrastructure, signal layer, scoring, no routing, and no attribution.

We are not looking for someone to send more emails. We are looking for one person to build the outbound system from the base — infrastructure, data, signals, plays, routing, dashboards — and then run it.

If you have done this end to end before, at least once, you already know what the first two weeks look like. That is who this is for.

The mandate
You own eight things.

1.



Encode the target market. Validate and sharpen our existing ICP and persona work. Map and prioritise TAM. Build the account scoring model that decides who gets worked and who does not.

2. Sending infrastructure. Secondary domains, mailbox provisioning, SPF/DKIM/DMARC, warmup schedules, inbox rotation, volume caps, bounce and spam monitoring. Our primary domain reputation is never at risk. Volume increases only when infrastructure is healthy.

3. Data and enrichment layer. A centralised, maintained target list. Waterfall enrichment, deduplication, verification. You are accountable for data quality and for cost per enriched record.

4. Signal layer. This is where the leverage is, and it is the part most people skip. You build the triggers that tell us when to reach out, not just who. Named signals we already know exist are listed below.

5. Multi-channel plays. Email, LinkedIn, WhatsApp, and call tasks. E

📌 Outbound GTM Engineer (Vapi)
🏢 Flowace.ai
📍 Vapi