1. Real Estate Marketing Program Management

- Manage marketing programs for residential, commercial, luxury, plotted, township, and mixed-use real estate projects.
- Coordinate project launches, pre-launch campaigns, inventory push campaigns, and lead generation initiatives.
- Develop marketing plans aligned with project sales targets and inventory requirements.
- Create marketing roadmaps and execution plans for ongoing and upcoming projects.
- Ensure timely delivery of all marketing activities and campaign milestones.

2. Client & Stakeholder Management

- Serve as the primary point of contact for developers, builders, brokers, and real estate stakeholders.
- Understand project positioning, target audience, pricing strategy, inventory status, and sales objectives.
- Conduct regular client meetings, performance reviews, and campaign planning discussions.
- Build strong relationships with clients and ensure long-term account retention.
- Coordinate between client sales teams and marketing teams for lead management and conversion tracking.

3. Real Estate Lead Generation

- Plan and monitor lead generation campaigns across multiple channels.
- Ensure delivery of high-quality leads aligned with project requirements.
- Monitor lead flow, lead quality, CPL, site visits, bookings, and sales conversions.
- Work with sales teams to improve lead qualification and conversion processes.
- Optimize campaigns to achieve target cost per lead and sales objectives.

4. Marketing Channel Management

The candidate should have solid knowledge of:

- Real Estate Digital Marketing
- Google Ads
- Meta Ads




- YouTube Advertising
- Property Portal Marketing
- SEO
- Social Media Marketing
- Content Marketing
- Landing Pages
- WhatsApp Marketing
- Email Marketing
- CRM & Lead Management
- Marketing Automation
- Influencer Marketing
- Event Marketing
- Outdoor & Traditional Advertising
- Project Branding & Launch Campaigns

5. Sales & Marketing Coordination

- Coordinate closely with sales teams to align marketing efforts with inventory movement goals.
- Monitor project-wise lead status, site visits, bookings, and closures.
- Ensure proper lead allocation and tracking mechanisms are in place.
- Analyze sales funnel performance and identify improvement opportunities.
- Support sales teams with marketing collateral, presentations, and campaign insights.

6. Project Launch & Inventory Marketing

- Plan and execute project launch campaigns.
- Develop strategies for inventory liquidation and revenue generation.
- Create targeted campaigns based on project type, location, and buyer personas.
- Coordinate creative, content, media, and lead generation teams during launch phases.
- Track launch performance and recommend optimization strategies.

7. Reporting & Performance Analysis

- Prepare weekly and monthly performance reports.
- Track key metrics including:
- Leads Generated
- Cost Per Lead (CPL)
- Site Visits
- Qualified Leads
- Bookings
- Revenue Generated
- Return on Marketing Investment (ROMI)
- Present insights and recommendations to clients and management.
- Ensure accurate campaign tracking and reporting.

📌 Manager Digital Marketing - Real Estate (Sahibzada Ajit Singh Nagar)
🏢 B2C Solutions Wll
📍 Sahibzada Ajit Singh Nagar