Job DescriptionB2B Technology Sales Executive/Manager – ERP, CRM, Software & Business Automation

About the Role

We are looking for an experienced and highly driven B2B Technology Sales professional to drive sales of Customised ERP Solutions, CRM Platforms, Business Automation Solutions, Software Development, System Integrations, Mobile/Web Applications, and other technology services.

The ideal candidate will have strong consultative selling and business development skills, combined with a good understanding of technology and business processes. The candidate should be comfortable engaging with CXOs, business owners, CFOs, COOs, CIOs/CTOs, IT Heads, and senior management to understand their business challenges and propose appropriate technology solutions.

This is a target-oriented role for someone who can independently manage the complete sales cycle — from prospecting and lead generation to discovery, solution presentation, proposal, negotiation, and closure.

- Key Responsibilities1. Business Development & Lead GenerationIdentify and develop recent B2B business opportunities.
- Generate leads through cold calling, email campaigns, LinkedIn, networking, references, events, and other channels.
- Research target companies, industries, decision-makers, and business requirements.
- Build and maintain a healthy sales pipeline.
- Identify potential customers requiring ERP, CRM, automation, software development, integration, or digital transformation solutions.
- Develop relationships with key decision-makers and influencers.
- 2. Consultative & Solution SellingUnderstand the client's business model, processes, challenges, and technology landscape.
- Conduct structured discovery meetings with prospects.
- Identify operational inefficiencies, manual processes, data duplication, reporting gaps, integration challenges, and automation opportunities.
- Translate business requirements into high-level technology solutions in coordination with the technical/solution team.
- Position the company's solutions based on business value rather than simply selling features.
- Clearly communicate the expected benefits, ROI, efficiency improvements, and business impact of proposed solutions.

3. ERP, CRM & Business Automation SalesDevelop strong working knowledge of:

- ERP solutions
- CRM platforms
- Business process automation
- Workflow automation
- Custom software development
- Web and mobile applications
- API and third-party integrations
- Data migration
- Business intelligence and dashboards
- Cloud-based solutions
- AI-enabled business automation

The candidate should be able to understand where these technologies can solve real business problems and identify opportunities for implementation.

- 4. Client Meetings & Product DemonstrationsConduct client meetings, discovery sessions, presentations,



and solution demonstrations.
- Deliver business-focused software/product demonstrations.
- Coordinate with technical teams for customised demonstrations and Proof of Concepts (POCs).
- Present solutions to senior management and CXO-level stakeholders.
- Clearly explain technical concepts in simple business language.
- Build confidence and trust with prospects throughout the sales process.
- 5. Proposal & Commercial ManagementPrepare and present proposals, quotations, presentations, and commercial offers.
- Work with technical and project teams to understand scope, effort, timelines, dependencies, and implementation requirements.
- Participate in preparation of SOWs, RFP/RFQ responses, and solution proposals.
- Understand project costing and pricing.
- Negotiate commercials while protecting company margins.
- Manage discussions related to scope, payment terms, milestones, implementation, support, AMC, and change requests.
- 6. Enterprise & CXO SalesBuild relationships with CEOs, Directors, CFOs, COOs, CIOs, CTOs, IT Heads, and other senior stakeholders.
- Identify key decision-makers and influencers within an organisation.
- Understand customer procurement and approval processes.
- Manage multiple stakeholders throughout complex sales cycles.
- Develop long-term strategic accounts and identify opportunities for cross-selling and upselling.
- 7. Sales Pipeline & CRM ManagementMaintain accurate and updated CRM records.
- Track leads, opportunities, activities, meetings, proposals, negotiations, and closures.
- Maintain clear next steps for every active opportunity.
- Prepare regular sales forecasts and pipeline reports.
- Ensure disciplined follow-up and opportunity progression.
- Maintain accurate sales projections against targets.
- 8. Account Management & GrowthDevelop long-term relationships with existing customers.
- Identify additional automation, software, ERP, CRM, integration, and support opportunities.
- Drive upselling and cross-selling within existing accounts.
- Work closely with delivery and support teams to maintain customer satisfaction.
- Generate referrals and repeat business.
- Required SkillsEssentialStrong B2B sales and business development skills.
- Excellent communication and presentation skills.
- Strong consultative and solution-selling ability.
- Ability to conduct business discovery meetings.
- Strong negotiation and closing skills.
- Excellent relationship-building skills.




- Ability to communicate with CXO and senior management.
- Strong follow-up and pipeline management discipline.
- Ability to understand business processes and identify technology opportunities.
- Ability to create and present business proposals.
- Strong commercial awareness.

Technology KnowledgeCandidates should have a good conceptual understanding of:

- ERP
- CRM
- SaaS
- Cloud applications
- Custom software
- Mobile and web applications
- APIs and integrations
- Databases
- Business automation
- BI/reporting
- AI and automation
- Data migration
- Software implementation and deployment

Programming/coding expertise is not mandatory, but the candidate must be comfortable discussing technology with technical teams and clients.

- Preferred Experience3–8 years of experience in B2B technology/software sales.
- Experience selling ERP, CRM, SaaS, enterprise software, custom software, IT services, automation, or digital transformation solutions.
- Experience handling medium to large-value B2B deals.
- Experience selling to SMEs, mid-market companies, or enterprise organisations.
- Experience dealing with CXO-level decision-makers.
- Experience managing a complete sales cycle from lead generation to closure.
- Experience with long and complex sales cycles will be an advantage.

Key Performance Indicators (KPIs)The candidate will be measured on:

- New qualified leads generated
- Sales meetings/discovery meetings
- Qualified opportunities created
- Pipeline value
- Proposal value
- Conversion rate
- New customer acquisition
- Revenue generated
- Gross margin
- Deal closure
- Average deal size
- Sales cycle
- Existing-account revenue
- Upselling and cross-selling
- CRM discipline and forecast accuracy

Ideal Candidate ProfileWe are looking for someone who is:

- Hungry for sales and business growth
- Confident in dealing with senior management
- Comfortable selling complex solutions
- Curious about how businesses operate
- Able to identify problems and convert them into opportunities
- Strong at asking the right questions
- Commercially sharp
- Persistent with follow-ups
- Comfortable with targets and negotiations
- Able to work independently
- A strong communicator and presenter
- Capable of learning new technologies quickly

The ideal candidate should think like a Business Consultant + Technology Advisor + Salesperson, rather than a conventional product salesperson.

What Success Looks LikeA successful candidate will be able to:

Identify the right prospect → Understand the business problem → Discover requirements → Build the right solution with the technical team → Demonstrate business value → Prepare the commercial proposal → Negotiate → Close the deal → Grow the account.

Job TypeFull-time

DepartmentSales & Business Development

📌 Business Development Executive (BDE) (Noida)
🏢 Olatech Solutions
📍 Noida