About the Company

123Greetings.com is one of the world's most popular free online greeting card destinations, helping people across the world share heartfelt wishes for every occasion since 1997. The platform is operated by IntraSoft Technologies Limited and is now expanding its mobile app presence. We are looking for a growth-focused professional to help us acquire new app users and, above all, keep them engaged and coming back.

Role Overview The User Acquisition & Retention Executive will lead App Store Optimization (ASO) and app marketing for our mobile app, with a strong focus on user acquisition, engagement, and retention. You will optimize our store presence on the App Store and Google Play, run marketing and re-engagement campaigns, and use data to improve how users discover, adopt, and stay with the app. The core objective of this role is not only to attract new users, but to keep them engaged, win back inactive users, and increase the overall lifetime value of our app users.

Key Responsibilities

App Store Optimization (ASO)

- Optimize the app store listing, including the app title, description, keywords, screenshots, and creatives, to improve visibility and conversion on the App Store and Google Play.
- Carry out keyword research and competitor analysis to strengthen organic rankings and discoverability.
- Continuously test and refine store metadata and creatives to improve conversion rates.

User Acquisition & App Marketing

- Plan and execute app marketing campaigns across channels such as social media, email, content, and app store featuring to grow awareness and installs.
- Manage promotional and seasonal or occasion-based marketing campaigns to attract new users.
- Coordinate marketing creatives and messaging together with the content and design teams.
- Explore and test new marketing and growth channels to expand reach.
- Track acquisition and campaign performance,



and identify opportunities to improve reach and efficiency.

Engagement & Retention

- Plan, write, schedule and send push notifications to keep users active and informed about new occasions, cards, features and offers.
- Manage in-app messaging to guide users and highlight relevant content at the right moments.
- Design and run re-engagement campaigns to bring inactive users back to the app.
- Identify opportunities to improve engagement and retention across the user lifecycle.
- Work to increase the overall lifetime value (LTV) of app users.

Analytics & Performance

- Analyze user behavior and campaign performance to guide decisions.
- Monitor key metrics such as installs, retention, churn, engagement, and LTV, and report on results.
- Turn data insights into explicit actions and recommendations.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Prior experience in ASO, app marketing, or digital growth marketing.
- Good understanding of the App Store and Google Play ecosystems and their ranking factors.
- Familiarity with app analytics and marketing tools such as App Store Connect, Google Play Console, Firebase, Google Analytics, and push or CRM platforms.
- Strong analytical skills, with the ability to interpret data and act on it.
- Good written and verbal communication skills.
- Well organized, proactive, and focused on results.

Preferred Qualifications

- Hands-on experience with push notification and in-app messaging platforms.
- Experience running paid user acquisition campaigns.
- Understanding of retention and lifecycle marketing frameworks.

What We Offer

- The opportunity to work on a globally recognized product used by millions of people.
- A collaborative, growth-focused team with room to take ownership.
- The chance to make a measurable impact on how users discover, use and stay with our app.

📌 User Acquisition & Retention Executive (Kolkata)
🏢 123 Greetings
📍 Kolkata