Position: Store Manager Retail, E-Commerce & Social Media

Department: Showroom Operations / Sales / Digital

Location: Varanasi, Uttar Pradesh

Experience: 3–7 years

Employment Type: Full-Time

About the Role

We are looking for an experienced and energetic Store Manager to manage the day-to-day operations of our premium saree showroom along with its E-commerce and Social Media presence.

The candidate will be responsible for showroom sales, team management, inventory, customer relationships, online sales, product listing, social media management and maintaining the premium image of The Banaras Legacy.

Key Responsibilities

1. Showroom Sales & Business Development

- Achieve monthly and annual sales targets.
- Drive sales of Sarees, Suits & Lehengas.
- Handle premium, VIP and wholesale customers.
- Develop relationships with repeat customers.
- Generate referrals and new business opportunities.
- Support both retail and wholesale sales.

1. E-Commerce Management

- Manage the company's online sales channels and e-commerce operations.
- Maintain and update product listings for sarees, suits and lehengas.
- Upload product photographs, videos, descriptions, prices and product details.
- Ensure accurate product availability and stock information online.
- Process online orders from enquiry to dispatch.
- Coordinate with the packing and dispatch team.
- Monitor order status, cancellations, returns and exchanges.
- Respond to online customer enquiries and convert them into sales.
- Maintain customer/order databases.
- Coordinate with website developers or e-commerce agencies whenever required.
- Identify opportunities to increase online sales.

1. Social Media Management

- Manage the showroom's Instagram, Facebook, YouTube and other relevant social media platforms.
- Plan and maintain a regular content calendar.
- Upload Reels, posts, stories, product videos and promotional content.
- Showcase new arrivals, Banarasi collections, bridal collections, festive collections and special offers.
- Coordinate product photography and videography.
- Write basic captions, product descriptions and promotional content.
- Respond to comments, DMs and customer enquiries.
- Convert social media enquiries into showroom visits or online orders.
- Monitor followers, engagement, reach and enquiries.
- Track competitor social media activities and current fashion/content trends.

1. WhatsApp Business Management

- Manage the showroom's WhatsApp Business account.
- Respond promptly to customer enquiries.
- Share product photographs, videos, prices and catalogues.
- Maintain customer groups/lists where appropriate.
- Follow up with customers who have shown interest in products.
- Generate sales through WhatsApp enquiries and product catalogues.




- Maintain proper records of leads and follow-ups.

1. Digital Marketing Support

- Coordinate with digital marketing agencies/freelancers, if appointed.
- Assist in running promotional campaigns on social media.
- Monitor enquiries and sales generated through digital campaigns.
- Track basic digital marketing metrics such as reach, engagement, leads and conversions.
- Suggest new promotional campaigns for festivals, weddings and seasonal collections.
- Help develop the online brand identity of The Banaras Legacy.

1. Customer Relationship Management

- Maintain customer database and purchase history.
- Identify repeat and high-value customers.
- Conduct follow-ups through phone/WhatsApp/social media.
- Inform customers about new collections and special launches.
- Build long-term relationships with retail and wholesale customers.

1. Team Management

- Supervise showroom sales staff and support staff.
- Allocate daily responsibilities and sales targets.
- Train staff in customer handling and product presentation.
- Monitor individual employee performance.
- Ensure professional grooming and behaviour.
- Coordinate responsibilities between showroom, online sales, packing and dispatch teams.

1. Inventory Management

- Maintain accurate showroom and online inventory.
- Ensure online-listed products are available for sale.
- Monitor fast-moving and slow-moving products.
- Conduct regular physical stock verification.
- Report stock discrepancies immediately.
- Coordinate with warehouse/manufacturing teams for replenishment.
- Ensure proper tagging, storage and movement of merchandise.

1. Wholesale & Manufacturer Coordination

- Handle enquiries from retailers, dealers and wholesale buyers.
- Coordinate wholesale orders and dispatch.
- Maintain B2B customer records.
- Coordinate special/custom requirements with the manufacturing team.
- Develop long-term relationships with wholesale buyers.

1. Showroom Operations

- Ensure the showroom is clean, organised and premium in appearance.
- Maintain attractive product displays.
- Ensure proper opening and closing procedures.
- Monitor billing and daily sales reconciliation.
- Coordinate with accounts regarding cash, UPI and card transactions.
- Ensure proper security and handling of high-value merchandise.

1. Reporting

The Store Manager will prepare/maintain:
- Daily showroom sales report




- Online sales report
- Social media enquiry report
- WhatsApp enquiry report
- Customer follow-up report
- Staff performance report
- Inventory report
- Wholesale order report
- Monthly sales and target-achievement report
- Digital performance report

Key Performance Indicators (KPIs) Performance will be measured on:

Retail

- Monthly sales achievement
- Gross margin
- Average bill value
- Customer conversion
- Repeat customers

E-Commerce

- Online sales
- Number of online orders
- Enquiry-to-order conversion
- Website/product listing accuracy
- Return/cancellation rate

Social Media

- Followers growth
- Reach and engagement
- Reels/video performance
- Number of enquiries generated
- Enquiry-to-sale conversion

Operations

- Inventory accuracy
- Staff productivity
- Customer satisfaction
- Stock loss/discrepancies
- Timely order dispatch

Candidate Profile

Essential

- 3–7 years of experience in retail/showroom management, preferably in sarees, ethnic wear, fashion, jewellery or premium retail.
- Solid sales and customer-handling skills.
- Experience managing a team.
- Basic knowledge of inventory and billing systems.
- Good knowledge of Instagram, Facebook, WhatsApp Business and e-commerce platforms.
- Good communication skills in Hindi and English.
- Basic knowledge of MS Excel/Google Sheets.
- Presentable personality and professional attitude.

Preferred
- Experience with saree/ethnic-wear e-commerce.
- Knowledge of Banarasi sarees and ethnic fashion.
- Experience managing an online catalogue.
- Basic knowledge of product photography/video.
- Experience with Instagram Reels and social media content.
- Experience with Shopify, WooCommerce or similar e-commerce platforms.
- Experience in WhatsApp-based selling.
- Knowledge of Meta Business Suite and basic digital advertising.
- Experience in wholesale/B2B sales.

Salary 20,000 – 30,000 per month + performance incentives, depending on experience and suitability.

For an experienced candidate who can independently manage showroom sales + online sales + social media, a higher salary with a structured performance incentive can be offered.

Ideal Candidate The ideal candidate should be a sales-oriented, digitally savvy and trustworthy professional who can independently manage the showroom while also helping build The Banaras Legacy's online presence and e-commerce business.

The person should be comfortable with customers, staff, inventory, WhatsApp, Instagram, online orders and digital sales.

Core Responsibility

“Grow the showroom business offline and build The Banaras Legacy online.”

If You are interested for the role pls mail your resume @ [email protected]

📌 Store Manager Retail E-Commerce & Social Media (Varanasi)
🏢 JVS Solutions
📍 Varanasi