15 Sep
|
Marketing Lab
|
Pune
15 Sep
Marketing Lab
Pune
About the Role
nWe are looking for a hands-on Sr. Quick Commerce Marketplace Media Buyer with strong experience managing and scaling brands across Blinkit, Zepto, and Swiggy Instamart.
nThe role requires end-to-end ownership of Q-commerce business performance, including backend operations, catalog management, inventory and availability, pricing, promotions, visibility, advertising, and revenue growth.
nWe are looking for someone who can identify what is limiting growth, solve platform-level issues, optimize performance, and scale the business while maintaining healthy profitability and ROI.
nKey Responsibilities
nManage brand accounts across Blinkit, Zepto, and Swiggy Instamart
nHandle platform backend operations including:
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- Product listings and catalog management
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- Product mapping and activation
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- Pricing, MRP, promotions, and offers
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- Inventory and stock availability
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- Dark store/warehouse availability
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- Product visibility, attributes, and content
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- Platform-level issues and escalations
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nCoordinate with platform/category/account managers to resolve operational issues quickly
nPlan, launch, manage, and optimize Q-commerce advertising campaigns
nMonitor and improve key metrics including ROAS, ROI, ACOS, revenue, orders, conversion rate, CPC/CPM, and ad spend
nIdentify high-performing products, categories, and campaigns and scale them efficiently
nImprove both organic and paid visibility
nDevelop strategies around pricing, promotions, availability, advertising, and assortment
nBuild city/store-level strategies based on demand and inventory availability
nIdentify reasons behind revenue drops, stock-outs, declining visibility, poor conversion,
or inefficient ad spend
nAnalyze daily, weekly, and monthly performance and create actionable growth plans
nWork closely with internal operations, catalog, creative, inventory, and performance teams
nTake complete ownership of business growth while maintaining profitability
nMust-Have Skills & Experience
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- 2–3 years of hands-on experience in Quick Commerce / Marketplace Management
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- Strong experience working on Blinkit, Zepto, and/or Swiggy Instamart
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- Robust understanding of Q-commerce backend operations and platform ecosystem
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- Experience independently handling catalog, listing, inventory, availability, and platform issues
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- Hands-on experience managing Q-commerce advertising campaigns
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- Strong understanding of ROAS, ROI, ACOS, conversion, revenue, ad efficiency, and profitability
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- Proven ability to identify growth opportunities and scale business performance
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- Strong analytical and problem-solving skills
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- Proficiency in Excel / Google Sheets
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- Strong communication and stakeholder management skills
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- Proactive, ownership-driven approach
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nPreferred Experience
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- Candidates with experience managing multiple Q-commerce accounts for brands or agencies will be preferred.
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- Experience demonstrating measurable growth in revenue, orders, ROI/ROAS, availability, or market presence will be a strong advantage.
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nWhat We Are Looking For
nWe need someone who can answer:
n"Why is the business not growing?" ...and then work on the solution.
nThe ideal candidate should be able to independently:
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- Diagnose → Plan → Execute → Optimize → Scale → Maintain Profitability
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📌 Sr. Quick Commerce Marketplace Media Buyer (Pune)
🏢 Marketing Lab
📍 Pune