At Chapter One, we believe good social media is not just about posting consistently. It is about understanding what goes out, why it goes out, how it performs, and what can be done better the next time.

We are looking for a Social Media Analyst who can bring structure, attention to detail and a strong understanding of digital platforms to our growing portfolio of hospitality and lifestyle brands.

This is a hands-on role for someone who enjoys the operational side of social media just as much as understanding what is working behind the scenes.

What you will be responsible for

- Managing and maintaining social media calendars across multiple client accounts
- Scheduling and publishing content across Instagram, Facebook and other relevant platforms
- Ensuring every post goes live correctly, with the right copy, tags, locations, links and formats
- Coordinating internally with copy, design and strategy teams to ensure content moves smoothly from planning to publishing
- Tracking approvals, changes and publishing timelines
- Monitoring social media performance and preparing simple, meaningful monthly reports
- Looking beyond numbers to identify patterns, content trends and opportunities for improvement
- Keeping an eye on platform updates, current formats and changing social media behaviour
- Supporting basic community management,



including comments and inbox monitoring where required
- Conducting competitor and category research across hospitality, F&B; and lifestyle brands
- Maintaining organised records of content, reports, approvals and account information
- Flagging errors, inconsistencies and opportunities before they become problems

Who we are looking for

You should have 1–2 years of relevant experience in social media, digital marketing or an agency environment. You should understand what makes content good, know your way around social media platforms and be comfortable working across multiple brands at the same time.

More importantly, you should be:

- Extremely organised
- Detail-oriented
- Comfortable with numbers and basic analytics
- Familiar with Meta Business Suite and social media scheduling tools
- Able to work independently once a process has been explained
- Curious about brands, hospitality, culture and digital behaviour
- Someone who notices when something feels off

About Chapter One

Chapter One is a boutique branding, marketing and concept house working largely across hospitality, F&B; and lifestyle. We work with hotels, restaurants and brands to build stronger identities, sharper communication and more thoughtful guest-facing experiences.

📌 Social Media Specialist (India)
🏢 Chapter 1
📍 India