Role & responsibilities

- Design, Implement and manage our social media strategy that is aligned with business goals

- Create, implement and manage editorial calendar across the brand's social media handles

- Oversee and manage our branded social media accounts across the most relevant social platforms and across our portfolio

- Coordinating with internal stakeholders for clarity on the brief and expectations from the required campaign.

- Development of creative ways for executing the campaign, in alignment with the internal team, the agency, and the external teams.

- End-to-End Communication With Influencers: The role requires understanding the required brief asks, building a plan, budgeting, coordinating with influencers regarding different requirements of the internal team which will include planning, execution & reporting.

- Perform monitoring on social conversations and trends to gain insights on audience preferences and sentiments through social listening and analytics.

- Implement, and manage our social media strategy that are aligned with business goals

- Ideate to find newer content formats and plug-ins to drive higher engagement.

- Anchor the communication and content + social charter for the vertical for sale events + brand launches.





- Stay up to date with the latest social media best practices and technologies, bringing those learnings to help build best-in-class consumer engagement capabilities internally.

- Be the key point of contact and connector with internal cross-functional teams.

Preferred candidate profile

- Proven work experience in, and passion for, social media marketing or similar role.

- Proven decision-making, multi-tasking, influencing, and problem-solving skills.

- Ability to build value-based relationships with internal and external stakeholders.

- Hands-on experience in content management and ability to lead the team to deliver creative content.

- Preferably experiences in being on shoots and has a creative bend of mind to plan and facilitate the creation of social content (reels, IG stories and snackable content)

- Ability to analyze data to establish and monitor performance metrics, determine resource needs, and manage cost to serve.

- Ability to translate data into insights, especially those related to social conversations and to the changing consumer preferences.

- Minimum of 3 years of relevant work experience.

📌 Social Media Manager - Cochin (Ernakulam)
🏢 Wego Consultants
📍 Ernakulam