Company Description The Pencil Advertising is an eCommerce enabler that helps businesses grow through full-funnel solutions across the online retail landscape. The company provides managed consultancy services focused on major online marketplaces in India, supporting brands with strategy, execution, and optimization. By combining advertising expertise with performance-driven tactics, The Pencil Advertising helps clients scale efficiently and sustainably.

Team members collaborate closely with merchants and platforms to improve visibility, engagement, and sales in a fast-evolving digital environment.

Role Description The Social Media Executive is a full-time, in office role based in Ahmedabad. This role is responsible for planning, creating, and publishing engaging content across social media platforms, aligned with brand guidelines and campaign goals. Day-to-day tasks include managing social media calendars, optimizing posts for reach and engagement, monitoring performance metrics, and supporting paid and organic campaigns.

The Social Media

Executive will collaborate with internal teams to coordinate media plans, respond to audience interactions,



and contribute ideas to strengthen brand presence and support eCommerce growth.

Qualifications

- Strong social media marketing and Social Media Optimization (SMO) skills, with experience managing brand pages across multiple platforms.
- Media planning capabilities, including the ability to coordinate campaigns and align social media activities with broader marketing objectives.
- Clear and effective communication skills, with strong writing abilities for captions, posts, and basic content creation.
- Ability to analyze social media metrics, use insights to improve performance, and stay updated on platform trends and best practices.
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.
- Proficiency with social media management tools and basic understanding of eCommerce and online marketplaces is preferred.
- Strong organizational skills, attention to detail, and the ability to work collaboratively in a fast-paced, on-site environment.

📌 Social Media Executive (Ahmedabad)
🏢 The Pencil Advertising
📍 Ahmedabad